A new survey by Afrobarometer in partnership with Zimbabwe's Mass Public Opinion Institute (MPOI), revealed on Thursday that
a third of Zimbabweans still prefer to get their news from the radio, with only 10% checking social media for news every day.
Moving further afield, Louise Marsland's latest [TrendTalk] column investigates whether brands can truly
unlock the sharing economy, as explored in PricewaterhouseCoopers' ground-breaking research into this recent economic phenomenon.
Rounding out the thought leadership this week, Sherry Zameer explains the
power of mobile marketing, listing the 'old school sledgehammer marketing approach' as a pitfall to avoid in this time of personalisation and relevance.
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