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Radio still tops for news in Zimbabwe...A new survey by Afrobarometer in partnership with Zimbabwe's Mass Public Opinion Institute (MPOI), revealed on Thursday that a third of Zimbabweans still prefer to get their news from the radio, with only 10% checking social media for news every day. Moving further afield, Louise Marsland's latest [TrendTalk] column investigates whether brands can truly unlock the sharing economy, as explored in PricewaterhouseCoopers' ground-breaking research into this recent economic phenomenon. Rounding out the thought leadership this week, Sherry Zameer explains the power of mobile marketing, listing the 'old school sledgehammer marketing approach' as a pitfall to avoid in this time of personalisation and relevance. Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
A third of Zimbabweans still prefer to get their news from the radio, with only 10% checking social media for news every day, results of a new survey showed on Thursday... Read more >> | Louise Marsland Can current business models unlock opportunities within 'the sharing economy', which is a real threat to businesses within the industries in which sharing models are gaining favour?... Read more >> | Sherry Zameer There are more than seven billion mobile phones worldwide. Always on and accessible everywhere, mobile devices have become central to people's lives. Read more >> |
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 | Diana Nherera Government will meet the June 17 digitalisation deadline when the country is expected to switch from analogue to digital broadcasting, Deputy Minister of Information, Media and Broadcasting Services, Senator Monica Mutsvangwa, told Parliament last Thursday... read more>> | | |
 | The three contenders for the One World Media Special Award 2015 announced on Thursday are: FrontPageAfrica (Liberia), Tribal News Network (Pakistan) and Welad ElBalad (Egypt)... read more>> | | |
 | Masembe Tambwe Convenience, variety and at times an easy diversion from unforeseen circumstances have been highlighted as some of the contributing factors to increased retail in e-commerce in the country... read more>> | | |
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 | Margaret Njugunah NAIROBI: Safaricom is the latest firm to enter the highly competitive digital TV sphere. The company launched its Set Top Boxes, which will enable subscribers to view TV content and also access the Internet... read more>> | | |  | SAN FRANCISCO, USA: Google added a feature that lets people in the US order food directly from mobile searches for local restaurants... read more>> | |  | NEW YORK, USA: The New York Festivals International Advertising Awards has opened entries for advertising creatives and students to judge the World's Best Advertising competition... read more>> | | | More International | |
|  | PRETORIA: Growth and development of tourism in the African continent is at the top of the agenda during the African Tourism Ministers roundtable discussion on the eve of the official opening of the Tourism Indaba in Durban on Friday... read more>> | |  | OUAGADOUGOU: The head of one of Burkina Faso's largest banks has been arrested on suspicion of having embezzled billions CFA francs, a source close to the investigation said. read more>> | | | More Government news | |
| | VAS AfricaInforma - 30 Jun 2015 to 1 Jul 2015, 146 Rivonia Rd | | |
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