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 | LOUISE MARSLAND Savvy marketers know just how to tug on consumers' heartstrings to build brand loyalty to effect sales. But you need to also know how to leverage their guilt, grab the attention of the new hipsters, and work with bacteria and bugs... Read |
 | DHL Sub-Saharan Africa expects 2015 to be a year of growth for the logistics industry on the continent, largely driven by increased consumer demand and the rapidly developing e-commerce industry... Read |
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 | Alepo announces a new partnership with Zipnet to provide policy and charging control and CRM solutions across multi-access network operations in Ghana... Read |
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 | NAFISA AKABOR Working in a corporate environment means being productive on-the-go. Whether a meeting, brainstorm, or ticking off tasks from a to-do list, you'd do well to make use of productivity tools available for your device... Read |
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 | The CGMA is a Gold sponsor of the Africa Congress of Accountants (ACOA) 2015, to be held at the Swami Vivekananda International Convention Centre in Pailles Mauritius from 12-14 May 2015... Read |
 | FRANÇOISE HENDERSON It's now possible to build a personal connection with each shopper rather than compete for their wallets based purely on price. But, the real challenge is how to establish a personal connection with foreign audiences... Read |
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 | CHIRAG SHIVALKER Read |
 | PRIORITY METRICS GROUP, VIA ASHLAN BONNELL WASHINGTON DC, US: The B2B market is different in fundamental ways from the B2C sector. This article discusses the eight key criteria that distinguish B2B markets with implications that directly affect market research... Read |
 | WASHINGTON DC, US: Washington DC. The inaugural winner of the Anja Niedringhaus Courage in Photojournalism Award is freelance photographer Heidi Levine... Read |
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 | CANNES, FRANCE: Cannes Lions has named the judges for 2015 and these are its most diverse juries ever: more women, more areas of expertise and more countries represented, with 309 senior industry professionals from 44 countries... Read |
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 | Since 1990, the Financial Mail AdFocus Awards have become a landmark on the South African marketing and communications landscape. But just as that landscape has changed, so has AdFocus, to reflect the priorities of the industry. |
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Fernando Flores "Great work is done by people who are not afraid to be great." |
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 | KOOS COETZEE It hasn't worked elsewhere, and if government goes ahead with land ceilings here, our food security will be seriously endangered... Read |
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