Zimbabwe's Industry and Commerce deputy minister Chiratidzo Mabuwa has blamed journalists for Zim's problems because she says they sold out by writing negative stories on the country's indigenisation and economic empowerment laws. On a different tack, Wendy Cochrane asks: Does your brand have what it takes to be a hero at the bottom of the pyramid? Many companies, she says, are alert to the opportunities that exist in our dynamic developing markets, but building stable brands within this volatile climate is not for the faint-hearted. And on a very positive note, Merck is supporting schistosomiasis education in Mozambique and that's good news for the fight against this debilitating disease.
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