According to Laine Barnard, extensive market research is
vital in order to determine the best strategy before entering a country with a new product or service. He also reckons the process of urbanisation is steamrolling through Africa and with that comes more spending money and a growing desire to spend that money - making retail in Africa a hot topic right now. Read more about it in
The story of the African consumer and
The future of sustainable retail design in Africa.
Kate Douglas identifies
five Nigerian cities with business potential and Hilton Rose gives his thoughts on
why great ideas die.
The mobile industry seemed to be abuzz over the past week with
all text messages banned in CAR, mobile money payments enabled
between Tigo, Airtel, Zantel customers, and reports that
mobile internet usage is on the increase in sub-Saharan Africa.
If you happened to miss last week's awesome
Biz Takeouts episode, do not fear - the
podcast is now available.
Have a great week!
Cheers!
Ilse van den Berg, Editor: Marketing & Media Africa (@Biz_Africa)Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".