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UNSUBSCRIBE | What will your focus be in 2014? In her trends piece, Tarryn Pitchers writes about marketing for advertising - the top three forward-looking ideas affecting the industry this year. They are: A growing tribe of agency marketers, a hub-and-spoke structure, and great clients mean great people. According to her, we know that focus drives results, so what will you be focussing on in 2014?
Continuing on our 2014 Biz Trends series, Pete Hutchings feels that a bumpy 2014 lies ahead for experiential marketing with greater ROI pressure from brands, among other things. Sue Disler says that, looking at the year ahead, social media is here to stay. She also elaborates more on SMADD (Social Media Attention Deficit Disorder) and says that, in order for us to manage the condition, we need to constantly create content that's highly visual, easily shareable, equally relevant and most importantly be device agnostic.
Finally, guess what? Mobile still rules in Africa. No surprise there. Research conducted by Informa Telecoms & Media, an African internet and media firm, suggests revenues generated by mobile advertising could reach almost US$1,3bn by 2016. Wowzer...
Remember to catch up on any Biz Trends pieces you may have missed!
Have a good one.
Cheers!
Ilse van den Berg, Editor: Marketing & Media Africa (@Biz_Africa)Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | | |  | Worldwide, conflicting claims are made almost daily about the effectiveness of mobile internet advertising. Mindshare, a global media agency network, appears to have settled the argument... Read |  | Read |  | JULIETTE ATTWELL Read |  | PAUL ADEPOJU Read |  | SUE DISLER I started out the new year with a small experiment: A plea to all and sundry on Facebook to stop "talking" via SMS, iMessage, BBM and WhatsApp and start speaking verbally to each other again... Read |  | TARRYN PITCHERS There seems to be a growing shift towards advertising marketing managers within the South African advertising industry. This trends piece looks at the top three forward-looking ideas affecting the industry. Read |  | PETE HUTCHINGS Read | | International | |  | Read | |  | Read |  | Read | | Lifestyle | |  | BRIAN BERKMAN Read |
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