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Thumbs up for MTV and democracy

If you live in a democratic society, voting for your leaders is one of your most important rights - if not the most important. Voting allows you the voice to choose how your country is run and to dismiss this right is a sincerely foolish thing to do. If you do not vote, you really have no right to complain. I applaud the youth culture channel, MTV, for launching its "Choose or Lose" initiative in Nigeria, encouraging the youth of that country to vote in the upcoming elections. I voted for the first time in South Africa's national elections in 2009 and while it takes only less than a minute to cast your vote, it must be one of the most gratifying social experiences in which you will ever partake - knowing that you, and those like-minded, can have an impact on your country's social, economic and political path. Knowing a media organisation as large as MTV supports a democratic culture through the youth of Africa is inspiring.

Here's to the future, Sindy Peters, Africa editor

Responses to this column welcomed in our online editor's column archive. Send all your Africa marketing news africanews@bizcommunity.com.


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