ITF serves up an ace with brand new interactive site
SHOREDITCH, UK: New Brand Vision Group, the award winning creative design and web marketing agency based in Shoreditch, announced yesterday, 10 November 2010, the launch of a brand new site on behalf of the International Tennis Federation (ITF), the world's governing body of tennis, www.fedcup.com.
In addition to being fully optimised for social media and community sharing, the site is designed to allow tennis fans to customise the content they consume on the site directly through an integrated, user friendly interface.
The Fed Cup by BNP Paribas site was officially launched by the ITF on Saturday 6 November, to coincide with the final of the competition, which Italy won in an emphatic victory over the US to claim their third Federation Cup title in five years. The site will provide a global hub for information and media on what is the world's largest annual International team competition in women's sport, including competitors from 80 different countries worldwide.