28: Developing brand and user relations

Lineup

In studio on Wednesday, 4 July 2012, was Tracy Stewart, the national marketing manager of Isilumko Media - a below-the-line activations and experiential media company focused on facilitating creative, integrated one-on-one interactions between a brand and consumer.

She joined show host Brendan Jack (@brendanjack) to discuss experiential marketing, engaging with customers and developing brand and user relations.

The news roundup by Bizcommunity marketing manager Warren Harding (@BizcomWazza) covered:

• (Traditional) PR is dead, let's talk brand management
  
• Melinda Shaw to handle Shores
  
• A new online ad agency for SMEs
  
• A Q&A about freelancers and social media
  
• A new social lender on the South African scene

Podcast

If you missed the show, download (48.5MB) or listen to the podcast (50:29 minutes).

Episode 28: Developing brand and user relations



Date: 4 July 2012 Length: 50:29min File size: 48.5MB Host: Brendan Jack


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Bizcommunity.com's Biz Takeouts Marketing & Media Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.

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