January 2011 US mobile subscriber market share
The study surveyed more than 30 000 US mobile subscribers and found Samsung to be the top handset manufacturer overall with 24.9% market share. Google Android took the lead among smartphone platforms with 31.2% market share, after two short months in second place.
OEM market share
For the three month average period ending in January, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 24.9% of US mobile subscribers, up 0.7 percentage points from the three month period ending in October. LG ranked second with 20.8% share, followed by Motorola (16.5%), RIM (8.6%) and Apple (7.0%).
| Top Mobile OEMs 3 Month Avg. Ending Jan. 2011 vs. 3 Month Avg. Ending Oct. 2010 Total US Mobile Subscribers Ages 13+ Source: comScore MobiLens | |||
|---|---|---|---|
| Share (%) of Mobile Subscribers | |||
| Oct-10 | Jan-11 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Samsung | 24.2% | 24.9% | 0.7 |
| LG | 21.0% | 20.8% | -0.2 |
| Motorola | 17.7% | 16.5% | -1.2 |
| RIM | 9.3% | 8.6% | -0.7 |
| Apple | 6.4% | 7.0% | 0.6 |
Smartphone platform market share
65.8 million people in the US owned smartphones during the three months ending in January 2011, up 8% from the preceding three-month period. Google Android captured the #1 ranking among smartphone platforms for the first time in January with 31.2% market share. RIM ranked second with 30.4% market share, followed by Apple with 24.7%. Microsoft (8.0%) and Palm (3.2%) rounded out the top five.
| Top Smartphone Platforms 3 Month Avg. Ending Jan. 2011 vs. 3 Month Avg. Ending Oct. 2010 Total US Smartphone Subscribers Ages 13+ Source: comScore MobiLens | |||
|---|---|---|---|
| Share (%) of Smartphone Subscribers | |||
| Oct-10 | Jan-11 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| 23.5% | 31.2% | 7.7 | |
| RIM | 35.8% | 30.4% | -5.4 |
| Apple | 24.6% | 24.7% | 0.1 |
| Microsoft | 9.7% | 8.0% | -1.7 |
| Palm | 3.9% | 3.2% | -0.7 |
Mobile content usage
In January, 68.1% of US mobile subscribers used text messaging on their mobile device, while browsers were used by 37.0% of subscribers (up 0.8 percentage points). Subscribers who used downloaded applications comprised 35.3% of the mobile audience, representing an increase of 1.6 percentage points. Accessing of social networking sites or blogs increased 1.1 percentage points, representing 25.3% of mobile subscribers. Playing games represented 23.7% of the mobile audience, while listening to music represented 16.5% (up 1.1 percentage points).
| Mobile Content Usage 3 Month Avg. Ending Jan. 2011 vs. 3 Month Avg. Ending Oct. 2010 Total US Mobile Subscribers Ages 13+ Source: comScore MobiLens | |||
|---|---|---|---|
| Share (%) of Mobile Subscribers | |||
| Oct-10 | Jan-11 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Sent text message to another phone | 68.1% | 68.1% | 0.0 |
| Used browser | 36.2% | 37.0% | 0.8 |
| Used downloaded apps | 33.7% | 35.3% | 1.6 |
| Accessed social networking site or blog | 24.2% | 25.3% | 1.1 |
| Played Games | 23.7% | 23.7% | 0.0 |
| Listened to music on mobile phone | 15.4% | 16.5% | 1.1 |
comScore will present a complimentary webinar on the findings from its inaugural report, The 2010 Mobile Year in Review on Tuesday, March 15 at 1:00 p.m. EDT. To register for the webinar, go to https://www1.gotomeeting.com/register/867594321.