CMO Council taps marketing intentions for 2011

PALO ALTO, US: Looking back, 2009 was the year of customer experience. 2010 was the year of marketing transformation. Now, the Chief Marketing Officer (CMO) Council seeks your professional input on what will be the big strategic focus for global marketers in 2011.

Join hundreds of senior practitioners in providing valuable insight for our fifth annual benchmark of marketing priorities, spend allocations, and operational and organizational mandates. The Marketing Outlook 2011 Audit will evaluate how social, mobile and digital channels are changing the marketing landscape and mix. We will also evaluate the level of integration across functional areas and the degree of campaign and agency partner effectiveness.

Join your peers in taking part in the 2011 Marketing Outlook study. The study will likely take 15 - 20 minutes to complete. In appreciation of your time, you will receive a complimentary report upon publication of the study in early January, 2011. To receive the report (a US$199 - about R1400 value), you must complete the online audit and provide your contact details found at the end of the audit.