July 2010 US online video rankings
Top 10 video content properties by unique viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property with 143.2 million unique viewers, followed by Yahoo! Sites with 55.1 million viewers. Facebook.com jumped one position to capture the #3 spot with 46.6 million viewers. Google Sites had the highest number of overall viewing sessions with 1.9 billion and average time spent per viewer at 283 minutes, or 4.7 hours. Hulu also had high viewer engagement with an average of 158 minutes (or 2.6 hours) per viewer.
| Top US Online Video Properties by Video Content Views Ranked by Unique Video Viewers July 2010 Total US - Home/Work/University Locations Source: comScore Video Metrix | |||
|---|---|---|---|
| Property | Total Unique Viewers (000) | Viewing Sessions (000) | Minutes per Viewer |
| Total Internet : Total Audience | 178,148 | 5,234,655 | 882.0 |
| Google Sites | 143,226 | 1,884,498 | 282.7 |
| Yahoo! Sites | 55,107 | 238,322 | 28.6 |
| Facebook.com | 46,571 | 166,186 | 18.3 |
| Microsoft Sites | 45,558 | 219,149 | 40.2 |
| VEVO | 43,911 | 202,091 | 68.5 |
| Fox Interactive Media | 38,136 | 164,760 | 27.2 |
| Turner Network | 33,442 | 107,793 | 25.3 |
| Viacom Digital | 30,715 | 70,617 | 44.8 |
| Disney Online | 28,475 | 64,104 | 6.0 |
| Hulu | 28,455 | 153,845 | 158.0 |
Top 10 video ad properties by video ads viewed
Americans viewed nearly 3.6 billion video ads in July, with Hulu generating the highest number of video ad impressions at 783 million. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 452 million ad views, followed by BrightRoll Video Network (248 million) and Microsoft Sites (232 million). Video ads reached 44.5% of the total US population an average of 27 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 27.9 over the course of the month.
| Top US Online Video Properties by Video Ads* Viewed Ranked by Video Ads Viewed July 2010 Total US - Home/Work/University Locations Source: comScore Video Metrix | |||
|---|---|---|---|
| Property | Video Ads (000) | Frequency (Ads per Viewer) | % Reach Total US Population |
| Total Internet : Total Audience | 3,559,928 | 26.8 | 44.5 |
| Hulu | 783,304 | 27.9 | 9.4 |
| Tremor Media Video Network** | 451,864 | 8.0 | 19.0 |
| BrightRoll Video Network** | 248,345 | 6.0 | 13.9 |
| Microsoft Sites | 232,256 | 9.1 | 8.5 |
| Google Sites | 219,326 | 4.6 | 15.9 |
| Crosspoint Media** | 206,269 | 7.3 | 9.5 |
| SpotXchange Video Ad Network** | 170,895 | 4.3 | 13.4 |
| CBS Interactive | 134,798 | 6.1 | 7.4 |
| BBE** | 120,179 | 4.5 | 8.9 |
| Viacom Digital | 110,810 | 5.4 | 6.9 |
*Video ads include streaming-video advertising only and do not include other types of
video monetisation, such as overlays, branded players, matching banner ads, homepage
ads, etc.
**Indicates video ad network/server.
Other notable findings from July 2010 include:
- The top video ad networks in terms of their potential reach of the total US population were: ScanScout Network at 40.5%, BrightRoll Video Network at 39.4%, and Break Media Network at 38.7%.
- 84.9% of the total US Internet audience viewed online video.
- The duration of the average online content video was 4.8 minutes, while the average online video ad was 0.4 minutes.
- Video ads accounted for 9.8% of all videos viewed and 0.9% of all minutes spent viewing video online.