"South Africa was identified as the source of a more contagious variant of the virus" not correct. Identified here, never proven SA is source. Then originally thought to be more transmissible, but recent comprehensive research shows its the least transmissible of the VOCs and less transmissible than some VOIs
I love that Star 91.9FM has been born but is there the slight search on radio names done before naming them. It seems there is another Star FM in and also another Power FM in Zimbabwe and South Africa. I would like to think that there are many names to choose from than those close to us in terms of geography and even listenership so to speak??
Thanks for the feedback. Local design (certainly at the time) represented a tiny fraction of design that was affecting global economies. As an agency, and working closely with Ravi Naidoo, we made the editorial decision to focus on the topical highlights that most dramatically expressed the theme of the campaign.
Hi. I see on the above report you have indicated the step tarrifs in units and KwH. Can you please advise what the July Rand values will be for Ekhuruleni for these levels so I can purchase within the value closest to my usage.
AVE's do not show business value. they show an estimate of what someone migh thave had to pay if they wanted to be in that publication, but I have yet find a client that would be willing to write a check for that amount. Secondly huge AVE numbers do NOT necessarily make the PR function look good. I’m sure Bell Pottinger’s AVEs were sky high right before they shuttered the business. AVEs do not promise certainty because media is by its nature unpredictable. If your goal is just awareness, just have your CEO get caught doing something illegal and your AVE values will skyrocket, but I doubt if anyone will write a check for that "value." PR does need to show value, but value in business generally implies something that helps the bottom line, and all AVE show is that you didn't have to pay for something you weren't willing to pay for in the first place. PR's value is very measurable, whether the goal is increasing awareness of what you do and what you stand for, increased belief in your messages, improved positioning relative to your competition, increased trust and credibility, lower recruitment or legal costs, increased customer preference and consideration or increased support or stock price. Those are the goals of most of the professional communicators I work for and none of those goals can be measured with AVEs. They are measured by goal conversions, changes in perceptions, increased stock price or likelihood to recommend. Most clients are willing to spend a few thousand dollars to figure out whether the millions they are spending is working.
An accurate representation of an important pillar of brand strategy. As Chief Marketing Officer of a real estate developer in a cluttered market, PR was essential to building credibility in advance of brand and tactical advertising. Multiple tools were used including full page interviews with senior management, frequent releases on project progress, announcements on CSR efforts, and leveraging endorsements from multiple "sources of authority" such as well known industry figures, authorities, and customer testimonials.
Very informative article Percy. ‘Perhaps, it is time we let our brands continue telling their own stories which is more believable than putting a face that can only do harm in the long term.’ … I can’t agree more!
The CARRP (Canadian Association of Retired Workers) uses the word 'Zoomers' as people aged 45 Plus who are active, creative, productive and resourceful whereas; Gen Z uses the word to represent people born between 1997 and 2015 with 24 being the oldest. The 50+ demographic is rapidly choosing self-employment as their Encore Career. Question- Do you think that we could achieve inter-generational cooperation in helping each other out OR will there be some animosity because of the original OK Boomer situation? Finally, what authority does the Urban Dictionary have to define the word 'Zoomers'?