Gillian Saunders
Bolstering an inclusive tourism industry critical for survival during Covid-19
"South Africa was identified as the source of a more contagious variant of the virus" not correct. Identified here, never proven SA is source. Then originally thought to be more transmissible, but recent comprehensive research shows its the least transmissible of the VOCs and less transmissible than some VOIs
Posted on 30 Jun 2021 12:27
#YouthMatters: Portia Phohlo of Woodlands Dairy on her love of soil science, and improving farm sustainability
Can you assist with the contact details of Ms Portia?
Posted on 29 Jun 2021 11:33
StarFM goes live on 1 July
I love that Star 91.9FM has been born but is there the slight search on radio names done before naming them. It seems there is another Star FM in and also another Power FM in Zimbabwe and South Africa. I would like to think that there are many names to choose from than those close to us in terms of geography and even listenership so to speak??
Posted on 28 Jun 2021 14:11
Ivan Ayliffe
Ivan Ayliffe
Jupiter on the money with Design Indaba campaign
Thanks for the feedback. Local design (certainly at the time) represented a tiny fraction of design that was affecting global economies. As an agency, and working closely with Ravi Naidoo, we made the editorial decision to focus on the topical highlights that most dramatically expressed the theme of the campaign.
Posted on 25 Jun 2021 19:22
How to buy electricity at the lowest possible rate
Hi. I see on the above report you have indicated the step tarrifs in units and KwH. Can you please advise what the July Rand values will be for Ekhuruleni for these levels so I can purchase within the value closest to my usage.
Posted on 25 Jun 2021 14:52
Why Yoco rebranded
Congrats Yoco and Elton on this great rebrand, proud to be part of the team!
Posted on 25 Jun 2021 14:05
5 effective PR tips for small businesses
Really cool !
Posted on 25 Jun 2021 09:42
Women in construction: More progress needed
Great, thanks for sharing this, you really helped me!
Posted on 24 Jun 2021 20:14
Nikhil Sharma
Career Connect Group launches internationally acclaimed Student Career Pathway Management platform in SA
I read your post. It is very informative and helpful to me. I admire the message valuable information you provided in your article. power bi certification
Posted on 24 Jun 2021 10:09
Mary Borchers
Mary Borchers
Adidas shares glimpse of immersive new Sandton flagship
Great post! Adidas is widely known company although Nike is the leader of the industry but these two manufacturer provide the quality and comfort in their products
Posted on 24 Jun 2021 10:00
Mary Borchers
Mary Borchers
The history of sneakers: From commodity to cultural icon
Interesting information!! Everybody's wearing various types of sneakers every day all over the world. It is the most comfortable shoe!
Posted on 24 Jun 2021 09:30
Aramex now does door-to-door delivery all across South Africa!
Do you do subcontracts ?
Posted on 24 Jun 2021 03:37
Media measurement and AVE Values: Here's why it's still a thing
AVE's do not show business value. they show an estimate of what someone migh thave had to pay if they wanted to be in that publication, but I have yet find a client that would be willing to write a check for that amount. Secondly huge AVE numbers do NOT necessarily make the PR function look good. I’m sure Bell Pottinger’s AVEs were sky high right before they shuttered the business. AVEs do not promise certainty because media is by its nature unpredictable. If your goal is just awareness, just have your CEO get caught doing something illegal and your AVE values will skyrocket, but I doubt if anyone will write a check for that "value." PR does need to show value, but value in business generally implies something that helps the bottom line, and all AVE show is that you didn't have to pay for something you weren't willing to pay for in the first place. PR's value is very measurable, whether the goal is increasing awareness of what you do and what you stand for, increased belief in your messages, improved positioning relative to your competition, increased trust and credibility, lower recruitment or legal costs, increased customer preference and consideration or increased support or stock price. Those are the goals of most of the professional communicators I work for and none of those goals can be measured with AVEs. They are measured by goal conversions, changes in perceptions, increased stock price or likelihood to recommend. Most clients are willing to spend a few thousand dollars to figure out whether the millions they are spending is working.
Posted on 23 Jun 2021 21:14
5 effective PR tips for small businesses
nice read, thanks
Posted on 22 Jun 2021 15:17
How to use PR effectively as a launch strategy
An accurate representation of an important pillar of brand strategy. As Chief Marketing Officer of a real estate developer in a cluttered market, PR was essential to building credibility in advance of brand and tactical advertising. Multiple tools were used including full page interviews with senior management, frequent releases on project progress, announcements on CSR efforts, and leveraging endorsements from multiple "sources of authority" such as well known industry figures, authorities, and customer testimonials.
Posted on 14 Jun 2021 17:39
Sari Tolmay
Sari Tolmay
Celebrities and branding
Very informative article Percy. ‘Perhaps, it is time we let our brands continue telling their own stories which is more believable than putting a face that can only do harm in the long term.’ … I can’t agree more!
Posted on 14 Jun 2021 17:17
5 things you need to know about 'Zoomers'
The CARRP (Canadian Association of Retired Workers) uses the word 'Zoomers' as people aged 45 Plus who are active, creative, productive and resourceful whereas; Gen Z uses the word to represent people born between 1997 and 2015 with 24 being the oldest. The 50+ demographic is rapidly choosing self-employment as their Encore Career. Question- Do you think that we could achieve inter-generational cooperation in helping each other out OR will there be some animosity because of the original OK Boomer situation? Finally, what authority does the Urban Dictionary have to define the word 'Zoomers'?
Posted on 13 Jun 2021 23:34
Tapping into a new market spells success for local women
This is awesome and indeed a good alternative to alcoholic wine.
Posted on 5 Jun 2021 09:57
Next >
Let's do Biz