Appletiser has announced the names of some of the winners of the four grand moments in it online game, the Game of Crown that allowed participants to redeem the virtual currency of Crowns for extraordinary moments to share with loved ones. 26 Jan 2015
I consider the power of smell to be the most intriguing of all the senses. It is a scientific fact that humans can remember about 10,000 distinct odours and, in turn, these can trigger important memories that can take us all the way back to our childhood. It is a staggering number when considering that we cannot count all these one by one, but somehow they are stored in our minds. 13 Jan 2015
Pick n Pay has launched its InstaCook competition, inspired by those who love sharing photos of their culinary creations. 12 Jan 2015
Peeling apples with a drill and making a traditional dish in a hollowed-out pumpkin caught the attention of hundreds of thousands of South Africans on YouTube last year. 9 Jan 2015
Marketers who responded to a poll conducted by pretargeting solution provider Adroll expressed unvarnished enthusiasm for pretargeting, but those results have raised some eyebrows. Some consumers might grow so weary of being pestered they end up developing a negative attitude instead of buying. Pretargeting, a nascent trend, is more difficult to carry out, but it might work better in the long run. 7 Jan 2015
Joekels Tea Packers, South Africa's third largest tea packer, has imported a number of virtual assistants or virtual in store promoters, a breakthrough innovation for the South African market, especially for the re-launch of its Tetley's Tea range. These will be placed in leading supermarkets, initially in the Gauteng region 11 Dec 2014
BMi Research has switched to Android-powered mobile devices for data capture in a move that will improve the quality and scope of its services to clients. 10 Dec 2014
There are just over 37 million adults in South Africa today and, if you want to reach them, there's no better way than to use mobile technology. Some 36 million people who are 15 and older have a cellular phone, which means that the opportunity for connecting with consumers this festive season is massive. 26 Nov 2014
Café Culture has launched a sociable, 'live-free' campaign, #winewithoutrules to get people to forget about wine snobbery and enjoy its non-traditional, crafted Pinotage however they want. 25 Nov 2014
As the market intensifies in the build-up to the festive season, retailers in particular, are needing to communicate more intuitively and intelligently to connected consumers. It would seem that investing in mobile driven solutions such as apps would be a no-brainer. Yet, worldwide research is indicating that retail apps, that solely offer basic brochureware, are failing to deliver on the user engagement promise. 14 Nov 2014
In November 2014, Southern Comfort is asking fans to share how they own their awesomeness for the chance to win a national radio ad. The lucky winner will be able to share his or her story with South Africa over the airwaves, plus R30,000 to keep doing whatever his or her thing is. 11 Nov 2014
Part of the value that your business offers is derived from its name; your brand alone may be worth more than the assets of the business itself, however, stop and think just how important the impact of a name is. 10 Nov 2014
Shoppers are bombarded with thousands of messages in store, with brands aggressively vying to grab attention by shouting the loudest. Unfortunately, most of what is said is falling on deaf ears. In arguably the most valuable communication space in the Consumer Packaged Goods (CPG) marketing mix, the bulk of communication in-store is never noted because most don't speak "shopper". 7 Nov 2014
Global suppliers are driving a deliberate shift from passive interaction to active and engaging in-store experiences. Mood Media recently launched its new Presence technology using geolocation capabilities. Mobile apps identify when a customer is in-store so that retailers can deliver exclusive or customised offers, promotions and content, all designed to help brands build consumer loyalty and drive sales. 4 Nov 2014
Intended for quick entertainment, the Richelieu Le Concourse Experience game can be played on mobile phones, tablets and desktop computers and consists of a racing car which has to be scrolled or swiped down the page towards the finish line as fast as possible. When users cross the finish line, they are given their lap time, and can either try again to better their lap time or share their score on Twitter or Facebook. 30 Oct 2014
I have to admit that the Halloween holiday passes me by almost unnoticed every year. Apart from my cynical "What's the point," reaction, I see it as just another opportunity for companies to make more money - especially off the already-pressured parents of kids who want this opportunity to collect sweets. It falls into the same category as Mother's, Father's and Grandparent's Days, Secretaries' and Bosses Days, Valentine's Day and many others. 28 Oct 2014
All forms of retail, from exclusive consumer brands to local spaza shops, can benefit from shopper marketing, says Jon Bird, head of the global Labstore network. 27 Oct 2014
Small business owners that understand branding and how it defines a company may take branding for granted. For others, however, it may seem unnecessary and expensive. This perception could not be further from the truth, says Ravi Govender, Head of Small Enterprises at Standard Bank. 23 Oct 2014
Zappar, an augmented reality (AR) app, represented locally by IMDM, has joined forces with Wimpy to bring animation to Wimpy Kids' placemats in stores nationwide. 21 Oct 2014
ACDOCO South Africa (ACDOCOSA) has announced the completion of its repositioning and investment to become the first shopper-centric fast-moving consumer goods (FMCG) brand-custodian distributor on the African continent. 17 Oct 2014
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