In celebration of its newly acquired Geographic Indicator status, which will protect the name Rooibos, and allow it to capitalise and build on its geographical origin and global reputation, Rooibos Ltd has launched a new website. 17 Oct 2014
In celebration of its 25 years as a brand, Amarula Cream is running a consumer cash back reward as a national birthday campaign, from October till December 2014, backed by extensive TV, radio and print advertising, as well as an extended digital presence. The drive also includes a host of retail, on-consumption and online promotions and competitions. 1 Oct 2014
In expanding and marketing products and services into Africa, business owners need to keep in mind that the continent of Africa has 53 countries, hundreds of languages and various cultures, making it a complex task. 29 Sep 2014
I've bought all my instant coffee for a year. I'm not a bargain hunter, a fickle switcher nor pantry-filler. I'm a cross-shopper. A cross-shopper that does keep his eye on the most expensive goods that frequents his basket. 5 Sep 2014
Cotton On launched an Australian first in digital innovations, with augmented reality (AR) technology giving consumers the power to bring store windows to life by triggering interactive, digital window displays from their mobile device. 4 Sep 2014
Food Lover's Market has introduced the innovative running and bicycling app, Strava to get its employees and consumers active through #lovethebike. In the first seven days, entrants have already ridden for 819.22 hours, over 17,361.31 kilometres and burnt 523,915.62 calories. 1 Sep 2014
If channel marketing in FMCG is to ensure the strategic agenda of the business is reached and category growth is realised, its companies need to create stronger integrated, cross-functional teams. 28 Aug 2014
Cavendish Square scooped the coveted top award, the Spectrum Award of the South African Council of Shopping Centres (SACSC) Footprint Marketing Awards, announced at the Council's annual congress last week. The awards recognise exceptional shopping centre marketing, innovation and creative achievements, with economic success. 26 Aug 2014
Recently I stumbled upon one of the best ideas I've seen in store this year that drives a new consumption occasion. Okay, so I'm guessing one takes a Magnum, pops it into a mug, turns on the microwave, stirs with ice cream stick and voilà, instant hot chocolate heaven. As exciting as this new idea is, I need to question why the execution fell short? 22 Aug 2014
Having recently been awarded the 'Coolest Eat-Out Place' in the Sunday Times Generation Next 2014 Survey, Spur Steak Ranches is innovating in order to appeal to the younger market via original digital applications. 19 Aug 2014
International stylist for BAFTA, the UK royal family and celebrities, Sophia Branch will be giving one Bedford Centre shopper a R50,000 Bedford gift card, makeover and personalised shopping spree, with the launch of #BedfordProjectStyle. 11 Aug 2014
To celebrate Women's Month and the vital role women play in producing Amarula, the brand is running a special online "for you and your best friend" competition with a R40,000 Jenna Clifford African Original jewellery prize for two. 30 Jul 2014
Angela Adamson, director of Adcheck
Adcheck, one of South Africa's leading advertising monitors, has developed an innovative web-based tracking portal that allows marketers and brand owners to get the inside track on competitor advertising. 24 Jul 2014
As part of its winter campaign, Ocean Basket has launched a TVC, 'The Prawn Extravaganza' with leggy prawns doing the can-can, which encourages consumers to play with their food. 10 Jul 2014
All other categories in the liquor sector have a very strong and focused positioning. Why not wines? 9 Jul 2014
Onyx Ventures, together with Shiro in South Africa, has collaborated with some of the leading property groups and mall owners to introduce a new app, 'crème' that could change the way shoppers connect and engage in a value-sharing relationship with their favourite malls, stores and brands. 30 Jun 2014
As we look at marketing, we realise that we live in an age where competitive information is available literally at the customers' fingertips and their buying decisions are impacted by consistent and accurate information provided by retailers and brand manufacturers. 26 Jun 2014
HeadCount's 'Busiest Day of the Year Award' for 2013 in the Super Regional category has been awarded to Gateway Theatre of Shopping, for the tenth consecutive year. During the peak holiday season on 21 December 2013, 152,445 shoppers visited Gateway. 23 Jun 2014
"Care, Connect, Grow, excite your current consumers! You can only break frontiers by being different, challenging yourself, ideas, and selecting rewards that fit your consumer's needs." This was the advice given by Paul Appalsamy, PDI Director of TLC Marketing Worldwide, to attendees at the annual Loyalty and Rewards conference held last week in Johannesburg. 19 Jun 2014
Once again, the Primedia Mall Division companies have come back triumphant from the latest International Council of Shopping Centre's Solal Marketing Awards. The winners were the Primedia Lifestyle Group and non-GLA revenue management specialist, Captiv8. 9 Jun 2014
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