Capitalising on the increase of consumer use of mobiles to browse, transact, chat, research, connect and play, retailers and marketers are turning to Mxit to figure out how to transform mobile browsers into buyers. 29 May 2014
Adverts, especially funny adverts, are amongst videos on YouTube that are very popular and many marketers fantasise about how wonderful it would be if their advert became viral and trendy - and their company famous. In today's connected world, however, virality, popularity and fame may not be that desirable. 23 May 2014
Sony Mobile, in conjunction with two South African mobile networks, will be sending several lucky winners to Brazil for the 2014 FIFA World Cup. 23 May 2014
eBay's current VP of Marketing Jody Ford made some interesting predictions for the not too distant future of shopping at this year's Net Prophet conference. 22 May 2014
The latest increase in the repo rate and the continued hikes in fuel prices point to another challenging holiday season for retailers in 2014. However, those retailers who start planning now stand a better chance of having a successful festive trading season. 9 May 2014
To celebrate the launch of its new unfiltered Harrismith Apple Juice, Sir Juice built a vending machine in the shape of an apple press that had people rolling up their sleeves and pressing their own apple juice, the old-fashioned way. [video] 6 May 2014
Although customers use their phones in stores for much, from managing shopping lists, browsing for recipes, price comparisons, additional product information and shopping on the go whenever they need to, they remain fickle and retailers need to prioritise mobile over more traditional forms of communication. 15 Apr 2014
In today's technological age, we tend to forget about the magic of 'real' play and the difference that it makes to children's development. Now in its third year, the Smarties Box-a-thon looks to stimulate children's imaginations and challenge them to think 'out of the box'. Anything goes in this 'out of this world' competition for children aged 7-12, which launches on 15 April 2014. 9 Apr 2014
Where is the best place to hide a dead body? Most marketers will tell you it's "the second page of Google". No one ever looks there. 8 Apr 2014
The Exchange - our clothes for your organs.
In this year's International Council of Shopping Centre's Solal Marketing Awards, Primedia Lifestyle has 10 finalists, more finalists than any other entity in Europe. In total, 122 nominees from across Europe and Africa were awarded finalist status. 3 Apr 2014
Most companies are really eager to talk about how great their products and services are. Guess what? No one cares - unless those products and services address their needs in some way. If you want to deliver communications of value, turn the equation around: What need does the product I want to talk about address, and what does the story of that need look like from the customers' points of view? 7 Mar 2014
Menlyn Park Shopping Centre in City of Tshwane is running a campaign to find its biggest fans to feature in its next photo shoot to become the new faces of its advertising - the real faces that shop at the centre. 7 Mar 2014
To celebrate its launch into the Indian Ocean islands of Seychelles, Reunion and Mauritius, Cîroc Ultra-Premium Vodka is hosting events on all the islands. 5 Mar 2014
Shopper marketing is a practical discipline; it shouldn't be complicated and convoluted. If you've walked the floor and you are a resolute experimenter, backed by a tenacious attitude and reasonable on-the-ground retail experience, then you probably have the credentials to become a great shopper marketer. 27 Feb 2014
Public relations is routinely under-rated or over-looked when it comes to strategy in small to medium enterprises. That often comes down to reasons which include insufficient budget, a perception of poor value-add (it is difficult to measure results) and the tendency to lump PR into marketing, where it is seen as secondary to other activities rather than being a key driver in building a competitive edge and adding value. 14 Feb 2014
According to US research, retailers should extend their Valentine's Day promotions to include singles and groups, because with the high divorce rates and late family formation, there are more single adults today than ever before. South Africa shows similar trends. 12 Feb 2014
A new augmented reality app from Puma, VISAR, educates consumers around the brand's top performance running and football product, the Mobium v2 running shoe and evoPOWER football boot. The free interactive app comes to life when an iPhone or Android phone's camera is held over a magazine advertisement, in-store or over a schoolyard poster, bringing each shoe to life in 3D and highlighting the various technical aspects of each one. 5 Feb 2014
To bring customers into the new year and ease some wallet strain following the festive season pinch, The Fish & Chip Co has a competition running until March 2014 that offers customers the opportunity to win meals for a month. 27 Jan 2014
There will be exciting collaborations in Cape Town over the next year, as MasterCard and the V&A Waterfront have announced a corporate partnership on various marketing and branding activities and events and a platform to highlight MasterCard's Priceless Africa campaign, launched in 2013. 23 Jan 2014
The Stellenbosch Wine Routes has launched a wine tourism marketing initiative for 2014 - the Stellenbosch Wine Experience - in collaboration with Stellenbosch 360. The initiative, which covers the greater Stellenbosch region and the Stellenbosch Wine Routes, aims to position the area as the leading wine tourism destination in Africa and amongst the top in the world. 21 Jan 2014
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