Late last week in New York, Pepsi announced the names of the superstar 2014 football squad, which has 19 of the world's greatest players, who span five continents and nearly 20 countries. They will unite with the company to inspire fans the world over to 'Live For Now' in 2014. 20 Jan 2014
TLC's Glamcam was part of the below-the-line campaign to generate awareness Ola Magnum's launch of two new variants - Magnum Pink Pomegranate and Magnum Black Espresso - which created a South African first with a Twitter auction that used tweets as currency. 10 Jan 2014
Manhattan Sweets has entered the digital space with an augmented reality (AR) application that allows users to enter a digital candy world. 26 Nov 2013
Business owners know the importance of owning and managing a website to promote their goods and services, but few can afford it, as it often takes months of investment and promotion to drive adequate traffic to a site. Junk Mail has now launched a trader platform that allows these small businesses to create and run a virtual shop front using the classifieds site. 20 Nov 2013
Over five years of developing and delivering a platform that enables retailers, brands, agencies, banks, mobile apps and mobile wallets to work together to make mobile marketing and mobile transacting easy, we have discovered three important lessons for mobile marketing. 12 Nov 2013
First global campaign for signature condom that changes everything. Leading condom brand, SKYN®, is rolling out its global campaign in South Africa this October. SKYN® Condoms have already been successfully test marketed, and encountered huge consumer satisfaction due to the revolutionary new material, Polyisoprene, which replaces the traditional latex first used nearly a century ago. 23 Oct 2013
In its search for a brand ambassador in South Africa for the Joop! Homme fragrance, the brand has selected two finalists, Lunga Shabalala and Maps Maponyane, who will be battling it out over the next few weeks to gain as much support as they can from the South African public. [video] 21 Oct 2013
Unlimited Mall Division has realigned its various mall retail businesses into one division to provide clients and shoppers a multidisciplinary yet integrated approach to retail marketing. 16 Oct 2013
At the recent annual Footprint Marketing Awards, the South African Council of Shopping Centre (SACSC) awarded 8 Gold, 10 silver and 6 Bronze awards out of the 44 awards of the evening to the Primedia Lifestyle Group. The Gateway Theatre of Shopping, also part of the group, won the Spectrum Award, for its VIP Launch. 11 Oct 2013
The search is on for the YFM and JC Le Roux Spinstress, destined to become popular Mo Flava's DJ apprentice. 10 Oct 2013
McDonald's South Africa has launched its popular Mzansi Millions Monopoly campaign for the second year. Launched this week, it runs until 10 November 2013 across the country. 1 Oct 2013
From now until 22 September 2013, Sorbet and Dermalogica are inviting everyone across the country to trade in their current skin care products in order to qualify for an upgrade to the results focused Dermalogica range. 10 Sep 2013
A recent mobile coupon offer from fast food franchise, Hungry Lion has triggered one million responses thus far, delivered via wiGroup's mobile transaction platform, wiPlatform. 6 Sep 2013
Nuvolite launches an on-pack sticker competition that offers shoppers the opportunity to win one of three trolley dashes to the value of R5000 that runs until 15 October. 29 Aug 2013
As part of its launch campaign in South Africa, The Glenlivet Alpha is using its social media pages to give consumers the opportunity to take a sensory journey online to discover and experience the brand. 26 Aug 2013
Within the retail world, category management isn't a new term and any buyer or retail supplier worth his or her salt will have spent many an hour on planograms, product ranges, clusters and shelf space planning. 6 Aug 2013
John Dory's Fish, Grill & Sushi, part of the Spur Corporation, is launching its first national TV campaign, while stepping up its mid-week promotions, as it raises national visibility and customer support. [video] 19 Jul 2013
Joe Public has executed an activation that allows a coffee machine to be activated by just a yawn from exhausted airport travellers at the OR Tambo International Airport. The free cup of delicious, steaming hot Douwe Egberts coffee produces a caffeine fix on command. [video] 19 Jul 2013
A new Nedgroup Investments TVC, evolved from Emotion vs Reason themed campaign of two years ago, has been unveiled. The message of the new campaign is similar, but it is designed to focus more directly on the crucial roles that calmness, reason and experience play when it comes to investing. (Video) 9 Jul 2013
As part of its Rewards&More programme, started in November 2012, TFG (the Foschini Group) created instant rewards activation at Cape Town's Canal Walk Shopping Centre, as a physical manifestation of the instant and tailored rewards that characterises its loyalty and rewards programme. (Video) 5 Jul 2013
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