Kids are invited to scream their hearts out in a specially designed screaming booth, the adidas Scream-O-Meter to launch its collaborative Disney Pixar range of footwear, apparel and accessories called 'monsters in training', inspired by the new Monsters University animated movie (now in theatres). 4 Jul 2013
Statistics SA last week revealed that growth in South Africa's retail sales slowed to 1.9% year-on-year in April, from a revised 2.7% in March, down from economist's 3.5% projections. 19 Jun 2013
The new Olive It! promotion is encouraging consumers to try the range of Olive Pride products through a competition offering 25 Yuppiechef vouchers, each valued at R2000, open until 15 August 2013. 14 Jun 2013
The latest Roots survey, funded by Caxton/CTP, over March to November 2012 and conducted with 28 500 respondents, indicates that food and grocery retailers need to localise their advertising campaigns by geography, not demography. 11 Jun 2013
Leading experiential activation agency, Tradeway, executed a back-to-school campaign that drove switching to Staedtler. Staedtler is one of the world's leading manufacturers and suppliers of writing, colouring, drawing and creative products. 6 Jun 2013
As part of its launch of the new double-sheet micro-embossing technique, Micro-Pillow, Baby Soft is running its Softer-than-Ever Baby Soft Mascot Showdown between Softi, the well known Labrador puppy and Shlumfi, a soft and well-groomed cat. 27 May 2013
To overcome consumers' perception that chips are unhealthy, McCain has launched an advertising campaign emphasising that the new range of Original Oven Chips contains only 3% fat and offer a healthier alternative to many other potato dishes. 27 May 2013
A recent article in the New York Post describes the advent of Grand Ambassadors, which is a prognosis of where the experiential activation industry in South Africa could be, given training and investment in brand ambassadors. 16 May 2013
South Africa's Primedia Lifestyle's MD, Doug Mayne was invited to judge the recent International Council of Shopping Centre's Solal Marketing Awards. The company also achieved 12 finalist positions, the most finalists by one marketing entity. 10 May 2013
The Sprite 'Uncontainable' hip-hop talent search is back with auditions in Johannesburg, Bloemfontein, Cape Town, Port Elizabeth, Durban, Nigel, Mbombela and Polokwane, following the launch at the 'Back to the city' festival, in Newtown on 27 April 2013. 30 Apr 2013
There are over seven billion people in the world today, and more than 52 million of those are in South Africa alone. Chances are they aren't all interested in the exact same thing. 16 Apr 2013
New-look Rough Rider ranked tops in Contraception Category.
Contempo Condoms was crowned king of contraceptives at the prestigious Product of the Year 2013 Awards, with its highly popular Rough Rider condom rising to the occasion as the number one choice when it comes to getting your groove on whilst putting you and your partner's safety first. 5 Apr 2013
Omo has launched a new concept to promote its new 2-in-1 product, a hand wash with a touch of Comfort, offering long lasting freshness. It has created pop-up laundry stores, Omo Washa Nathi, conveniently situated at taxi ranks in the community. 3 Apr 2013
Steve Jones
The key challenge for businesses in 2013 will be how to develop and execute strategies that allow for meaningful and seamless cross-channel consumer engagement. In an 'always open, buy almost anything at any time, delivered (or collected) anywhere' market, local businesses are going to have to work hard to understand and deliver on the needs of their customers. 2 Apr 2013
This Family Day, Monday 1 April, McDonald's is offering fun activities (such as face painting, story-telling, interactive games for the family and a free ice cream) at specified times, at select stores throughout the country, to enhance the family time experience. 28 Mar 2013
TLC Marketing is getting emotional about how we market to people. 12 Mar 2013
Responding to the recent release of the Liqui-Fruit BlackBerry Flavour, Ceres Fruit Juice has launched a Ceres Limited Edition Apple flavour. "We thought we would have a bit of fun by responding just as competing handset brands do out there," says Nabeel Schrueder, brand manager, Ceres. 11 Mar 2013
Seems like everyone needs to have some Shopper Marketing these days. That is capital "S", capital "M". Shopper Marketing. Too good for lower case. All around the world people are nodding sagely at the revelations coming out about how shoppers actually shop. Aside from the debate about what shopper marketing actually is, there are a couple of key points to make. 28 Feb 2013
Nike has suspended payments to and its contract with paralympian Oscar Pistorius, who is charged with the murder of his girlfriend Reeva Steenkamp, the sportswear company said on Thursday, 21 February 2013. 21 Feb 2013
Winner of 'a year off', Brando Rhoda, is ready to take his R500 000 prize from BP Express and go to Paris and the US. That's how much he won, after beating several other finalists in the competition that saw them fight it out on radio to win an opportunity to take a year off from the daily grind. 21 Feb 2013
Let's do Biz