The Energizer 'Power Up Your Bill' campaign, launched on 1 October 2012, has announced the winners of the entire amount they spent on electricity for the whole year. David and Monica Washer SMSed the unique code of a pack of Max Power Seal Generation 2 batteries. 19 Feb 2013
ZaPOP has announced its corporate sponsorship of POPAI South Africa, part of the global international trade association for marketing in the retail industry. 30 Jan 2013
As official sponsor to the 2013 Orange Africa Cup of Nations (AFCON) the PepsiCo brands, Pepsi, Simba and Doritos have launched a 'Game On' campaign specifically to promote AFCON and highlight its sponsorship. 23 Jan 2013
Unlimited subsidiary Brandyourcar.com recently utilised its driver database to assist UK fashion brand Topshop to launch its new Gateway Theatre of Shopping store during the festive season. 21 Jan 2013
In a worldwide campaign, Axe is looking for 22 young people to join the Axe Apollo Space Academy (AASA) with space futurist and one of the first men to walk on the moon, Buzz Aldrin and one of these entrants is guaranteed to be a South African. 14 Jan 2013
Here they are, Bizcommunity.com Retail's 2012 lists of most popular articles and those that drew the most comment. 7 Jan 2013
At the recent handing out of the South African Council of Shopping Centres (SACSC) Spectrum Awards for 2012, Primedia Lifestyle Marketing Services' multi-faceted Right Royal Affair campaign was judged the overall Footprint Marketing Award winner for 2012 and hence the winner of the Council's prestigious Spectrum Award. 18 Dec 2012
Some shoppers can avoid the Christmas chaos that takes place in the shopping malls, by browsing and shopping for all their gifts and goodies on the beach, as Takealot.com offers beach activations along the Western Cape's south coast over the coming long weekend. 13 Dec 2012
Strategic Pricing Analytics will be taking place from 21 to 22 February 2013 at Crowne Plaza, The Rosebank, Johannesburg, South Africa. Organised by marcus evans, this event presents an expert in Pricing Analytics Ian Ruskin-Brown who is the Founder of Ruskin-Brown Associates in the UK. 6 Dec 2012
The 'Adopt a Vine' competition has opened for the second year for the fans of Durbanville Hills Winery, offering consumers an opportunity to adopt a vine and then follow its progress from growth to ripening to harvesting, all online. This is part of the vineyard's award-winning virtual campaign. 4 Dec 2012
Marketing needs to be targeted, become more consumer-centric and focus on the individual, rather than a mass mailing, hit and miss approach. This is according to Craig Green, electronic print manager for Point, a print management solutions company, who points out that consumers are relentlessly bombarded with information and communication demanding their attention. 30 Nov 2012
Earlier this month, the 2012 POPAI (Point of Purchase Advertising International) Awards for excellence in marketing at retail were announced. The coveted Display of the Year award was given in both the Permanent and Temporary categories. Barrows Design and Manufacturing took the top honour for its work on the Robertson's Malibu Roller System for Unilever South Africa (Permanent) and Hewitt & Associates won the award for its Sensodyne Repair & Protect FSU for GlaxoSmithKline (Temporary). 20 Nov 2012
According to John Bowles, joint MD of NAB, the best days to advertise are Wednesday and Thursday. He explains why Sunday is not the right day for retail advertising. 20 Nov 2012
Pam Golding Property Group (PGP) has announced the launch of a technological innovation, which will add value to the property experience for its clients, called 'PGP Reality'. 12 Nov 2012
To prove that out of home media is a measurable medium, capable of offering detailed stats to clients seeking clear proof of consumer engagement on their media investment, Unlimited subsidiary, TLC, commissioned Tacktech Technologies to conduct a foot counter project. 30 Oct 2012
At the recent South African Council of Shopping Centres (SACSC) Footprint Awards, Primedia Lifestyle Group won six of the ten gold awards. The awards recognise exceptional shopping centre marketing, innovation and creative achievements, together with economic success within the South African retail property sector. 29 Oct 2012
JWT and Trigger Isobar jointly developed four collectable unique stories, which double as breakfast placemats, on the back of Kellogg's Rice Krispies packs. 23 Oct 2012
Mountain Dew, the soft drink brand from PepsiCo, has launched its latest interactive awareness campaign, which links into the social gaming environment by way of a customised online gaming competition named 'Do the DEW - Fuel Your Game'. 17 Oct 2012
South African retail fashion brand, TFG (The Foschini Group), on Friday, 12 October 2012, hosted a prize giving lunch for the top three gift card designs, following a call to design students at top local tertiary institutions to redesign its gift cards. 16 Oct 2012
To celebrate summer, Baby Soft will be running a promotion from October to November 2012, where three different summer-themed puppies will be up for grabs in the selected 9's promotional packs. This will be the sixth time in the history of the brand that it will be running this type of promotion - the last one was in 2007 with a rugby puppy. 15 Oct 2012
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