This will be followed by a workshop on 9 March for operators in the region seeking to develop and enhance mobile marketing revenue streams. On 10 March, there will be a half-day briefing for members of the new council, conducted by CMO and MD of EMEA, Paul Berney.
The launch is a reflection of the growing recognition in Africa of the importance of mobile within the marketing mix and the need to bring together the key stakeholders ie. brands, advertising agencies, mobile service providers and telecom operators, to work together to establish the conditions for a sustainable and growing mobile marketing medium.
The interim co-chairman of MMA East Africa has been named as Frank Maina, CEO of PHD, a Saracen Media agency who said of the launch; "In line with the MMA's building blocks of promotion, education, measurement, guidance and protection, we will work to make the mobile marketing landscape across East Africa a lot more visible and easy to navigate. I look forward to collaborating with fellow members and the wider MMA organisation to create a roadmap to success in the region."
"The use of mobile marketing continues to grow globally as does the need and desire for the MMA to help provide structure for that growth. It is no longer a question of 'why' mobile should be used to guide marketing approaches but 'how'. We are therefore excited to be driving its development in a region which has already profiled a number of industry leading campaigns," said MMA CMO and MD for EMEA, Paul Berney.
For more information on MMA East Africa, contact moc.labolgamm@pihsrebmem.
For further details of the Mobile Marketing Summit and operator workshop, contact Paul Berney - moc.labolgamm@yenreb.luap.
