Publisher Kim Browne says she didn't anticipate just how big the July 2004 poll issue was going to be and underestimated by not printing enough copies of FHM 100 Sexiest.
"The 2004 sale was a technical sell-out of its 170 000 print run with 66% of retailers reporting selling-out," says Browne. "In other words, FHM is nowhere near saturation in the current market."
Last year's sponsor, AXE, has re-signed and the public call-to-votes has opened.
To vote, sms the name of your sexiest woman to FHMSA (34672) or vote online at www.fhm100sexiest.co.za
