The objective of The Loerie Awards is to recognise and reward creative excellence defined by work that excels in five critical areas - concept, execution, and relevance to the brand, target audience and chosen media. Work deemed innovative and surpassing the norm within these five criteria is rewarded with the Loerie Award accolade.
Explains Andrew Human, MD of The Loerie Awards, "Architecture and Interior Design are crucial elements of brand communication and The Loerie Awards is committed to showcasing groundbreaking work in this field. Similarly, work in environmental graphics such as signage and show stands are integral communication element.
"Entering the Loerie Awards represents an ideal opportunity for environmental designers and architects to show case their work and build their profiles, particularly as all winning work is included in our travelling exhibition and printed annual.
"Winners at The Loerie Awards last year included 1886 Restaurant and Prive Bar, which was awarded a Gold Loerie, and Moyo Zoo Lake, which received a Silver Loerie. In 2002, the Apartheid Museum received a Gold Loerie," he observed.
The international judges are FCB Worldwide's creative director, Jonathan Harries (Advertising Category) and Proximity London's executive creative director, Duncan Gray (Experiential Category).
Major sponsors for this year's event are the SABC, Media24 and Tourism KwaZulu-Natal. Other sponsors and partners are the Design Indaba, Gearhouse, Sappi, brandhouse, Lithotech, Ugu District Municipality, Hetzner Internet Hosting, Paygate Internet payment gateway, Joe Public, Six Million Dollar Media, Orchestra Blue, Sonovision and the Ornico Group.
To enter work or to view the call for entries, go to www.theloerieawards.co.za.
Learners, diarise to attend The Loerie Awards 2005 exhibition that is coming to The Imagination Lab in Alexandra, Johannesburg, in June. The exhibition is part of a focused initiative to introduce South African learners to the exciting career opportunities in the advertising, communication and design industries. It is making its way around the country showcasing all the winners from The Loerie Awards 2005.
From Alexandra, the exhibition moves to the Grahamstown Arts Festival from 29 June to 8 July and the Stellenbosch Academy of Design and Photography 3 - 17 August. It will also show at the Margate Art Gallery in September.
Anyone interested in hosting the exhibition, or arranging field trips to view the exhibition - principals and art teachers at secondary schools and tertiary institutions such as universities of technology, as well as youth group co-ordinators, and so on - should visit www.theloerieawards.co.za/education/exhibition for more information.
Date: 12 - 16 June
Venue: Imagination Lab
Address: Sankopano Community Centre, 12th Avenue, Alexandra
Time: 10am - 4pm
Tel: +27 (0)11 883 0130.
Co-hosted by the SABC, one of the 2006 Loerie Awards' major partners, the exhibition was launched earlier this year at the 2006 Design Indaba Expo held in Cape Town. Over 15 500 people attended the Expo and had the opportunity to see the travelling exhibition, the first of its kind from The Loerie Awards. Since then, it has visited the Vega Brand Communications School campuses in Durban and Johannesburg, as well as the Rand Show.
