Thank you! This is my third week on the job, and it’s been a whirlwind of meeting people, visiting the trade, and getting to grips with the business. Everyone has been very welcoming, and the energy is very positive. Very exciting and interesting so far. And of course, it’s great to be back in the office and to see people in person, even if we’re still adopting a hybrid office/remote working approach.
My role has a little of everything in it – leadership, collaboration, teamwork, capability, consumer and customer insights, brand and category understanding, market mapping and segmentation, strategy, positioning, idea generation, executional excellence, brilliant basics!
The opportunity to work on amazing brands in a really great business with lots of challenges and opportunities everywhere we look.
I love consumer marketing – and I think I missed that over the last three years – but I did learn a lot about B2B marketing during my time in financial services. A lot of my experience base is in beverages – from tea and coffee to soft drinks and of course alcoholic beverages, so this is familiar territory.
Yes, as marketing director during my Brandhouse days, we formed a joint venture between Diageo, Heineken and Namibia Breweries.
Every day is different. There’s always something new happening somewhere – new problems to solve, new insights to uncover, new ideas to bring to life. I’m incurably curious, so that suits me well. I’m intrigued by the fields of behavioural economics and neuroscience – I love to look at how people behave and figure out what drives them to behave in the way they do.
Large dollops of connection, curiosity and courage, and a lot of listening.
I’m not going to try to fix anything that isn’t broken. But probably that means we will keep some of the projects and campaigns that are working well for us and look to evolve the ones that need a little bit of renovation or innovation.
I can’t possibly jump the gun on what’s planned – all will be revealed in the fullness of time…
