They are now sending four times as many texts per day than in 2004, spending almost a quarter of their time on the internet on social networking sites and spending 3 hours and 45 minutes per day watching TV.
They are also using several types of media at the same time - with the average person cramming 8 hours 48 minutes of media into just over seven hours during the average day.
The growing popularity of smartphones - and the changing way we use our mobiles - is increasing our overall use of communications, and helping us do much more simultaneously. This is being particularly driven by the under 25s. However, the over 55s are catching up, with half now having broadband at home - the fastest growing age group.
But while we are doing more, it is costing us less. For the fifth year in a row, spending on communications services has decreased. Ofcom's annual Communications Market Report into the UK's TV, radio, telecoms and internet industries shows that real household monthly spend on communication services fell 9.4% over the past five years to £91.24 (about R1035), as more people choose to buy their services in discounted bundles.
The report also shows that traditional media is far from dead, with TV retaining a central part in our lives, particularly in the evening.
Peter Phillips, Ofcom Partner, Strategy & Market Developments, said: "For the first time we can see just how central media and communications are to our lives - on average we use them for nearly half our waking hours.
"Increasingly, mobile devices - especially smartphones - are used for multi-media, but live evening TV still remains the main entertainment event of the day.
"Younger people have shown the biggest changes in how we use media - particularly using different media at the same time. But the divide between younger and older people's use of technology is starting to narrow as more older people are getting online and finding that things like email are very important to them.
"Consumers are using communications services more - phone calls, texting and the internet. Yet they are paying less despite getting more, partly through buying in bundles."
Media multi-tasking - where, for example, someone makes a phone call while surfing the internet - now accounts for one fifth (20%) of all media consumed throughout the day and the younger the person, the more this happens.
Among 16-24s, almost a third (29%) of their media activity is simultaneous, compared to just over one eighth (12%) for people aged over 55.
UK consumers are now generally using a single device - typically their mobile phone - for more than one type of media and communications use.
There has been a surge in smartphone ownership, with growth particularly strong over the last year, up by 81% from 7.2 million users in May 2009 to 12.8 million in May 2010. In June 2010, over a quarter of people in the UK (26.5%) said they had a smartphone, more than double the number two years previously.
In the first quarter of 2010 nearly a quarter of adults (23%) accessed content or sent emails on their mobile phones, up from 20% in the first quarter of 2009. Among 15-24s this rises to 45%.
Surfing the internet via mobile phones is the fastest growing mobile media activity with 1 million new users during the first quarter of 2010 (taking the total to 13.5 million, compared to 9 million in the first quarter of 2009).
Facebook was the most popular mobile internet site in terms of time people spend on it, accounting for almost half (45%) of total time spent online on mobiles in December 2009. And a fifth (20%) of time 16-24s spend social networking is on a mobile.
UK consumers sent a record number of texts (104 billion) in 2009 - equivalent to 1700 for every person in the UK (up 25% on 2008 and 290% on 2004).
In the second quarter of 2010, 63% of new mobile contracts were for 24 months, compared to just 3% in Q2 2008, making smartphones more affordable for consumers as costs are spread over a longer period of time.
Although media multi-tasking is widespread, half of people consume only one type of media in the evening.
This peak-time evening media use is driven by people watching scheduled live television through their TV set, an activity mainly undertaken on its own rather than with other media.
The time people spend watching TV remains stable alongside internet growth with the average person watching 3 hours and 45 minutes of TV per day.
Despite the growing choice in technology and services available, watching TV remains the activity that most adults would miss the most. Compared to 2007, a growing number of 16-24s (8 percentage points) and over 55s (7 percentage points) say that watching TV is the activity they would miss the most.
It's not just scheduled live television which continues to be popular. Ofcom's consumer research from the first quarter of 2010 shows that almost a third (31%) of households with internet access used it to watch online catch-up TV - up 8 percentage points over the year.
Nearly a quarter of people (22%) say they have bought a HD-ready TV set in the last 12 months and sales of HD ready TV sets have now passed 24 million in the UK. Five million households have now also signed up to HD services through pay TV, freesat and Freeview services. Although the continuing demand for TVs could be partly explained by falling prices and digital switchover, it also suggests that consumers are as attached to their TVs as they ever were and are hungry for more channels and better picture quality.
It also highlights the potential for fast growth of other services through TV sets such as internet, or of new technologies such as 3DTV.
Younger people... Ofcom's research found that 16-24s are the most efficient users of communications services as they squeeze 9.5 hours of media consumption into just over 6.5 hours actual time, spending the largest part of their time on computers and mobiles.
Over two thirds (67%) of the time that younger people spend on the internet on a computer is spent communicating with other people, comprised of 29% social networking, 19% email and 19% instant messaging.
Twenty% of 16-24s have accessed the internet through a games console and just a quarter of the time they spend on their mobiles is on voice calls.
Older people... There is also a growing use of technology among older people, although they typically focus on a narrower range of services.
In 2009 growth in internet take-up appears to have been driven by older age groups. For the first time half (50%) of over 55s have broadband at home and they consider emails to be the most important media activity with 36% of over 55s using email each day and 47% using email at least once a week.
Younger people are more likely to access social networking sites, with 61% of 15-34s claiming to do so, compared to 40% of all adults aged 16+ (10% higher than 2008). But it is by no means exclusively a young person's activity. Nearly half (48%) of 35-54s claim to use social networking sites, as do 20% of 55-64s - the latter showing a 7 percentage point rise over the past year.
Social networking accounts for nearly a quarter of all time spent on the internet (23% compared to 9% in 2007). This has been driven by the rapid growth of Facebook which grew by 31%. The average Facebook user spent 6 and 30 minutes on the site during May 2010.
Men spend nearly an hour more per day using media than women - an average of 7 hours 33 minutes per day compared with 6 hours 38 minutes.
Men (25%) are also more likely than women (21%) to use their phones to access the internet although over the past year the gap between the proportions of men and women who use their mobiles for web access has halved from 8 percentage points to 4 percentage points.
Women use their phones more in their own time than at work (71% landline calls, 85% mobile calls), compared to men (54% landline calls, 63% mobile calls).
Women said that they would miss their mobile phone (15%) and landline (8%) more than men (12% mobile phones, 2% landlines) and, while women rate social networking on a computer as a more important activity to them than men, they spend about the same amount of time doing it daily (18 minutes compared with 20 minutes).
Households are consuming more communications and media: more voice calls, more texts, more data and more TV viewing. Yet communications spend now accounts for a lower proportion of total household expenditure (4.4% in 2009 compared to 4.6% in 2008) and overall household spend on telecoms services has fallen by over 17% in real terms in the last five years.
The trend to buy communications services in bundles has also grown significantly over past five years. Half of all UK households (50%) now buy two or more services from a single provider compared to 29% in 2005. Seventy% of people with a bundle said that the main reason for taking one was because it was cheaper.
The recession also led to a change in consumer opinion about the deals operators offer. Eighty-eight% of consumers believed that at least one operator was offering better deals than they were 12 months ago. Only 13% thought that no providers were offering better deals compared to 25% a year ago.
Consumers are also now more likely to use online shopping to search for better deals. Just over half (53%) of respondents with broadband access agreed they were more likely to use the internet to shop, while 61% say they now use price comparison websites more frequently.
Ofcom has also today published separate Communications Market Reports for the UK's Nations and Regions. The reports compare and measure take-up of communications services in Northern Ireland, Scotland, Wales and the English regions.
One of the themes across the UK is the common experience of people who live in rural locations. They are less likely to have access to super-fast broadband, a 3G phone signal, and to a choice of suppliers through their local fixed telephone exchange. The research shows that the average broadband speeds delivered to premises in rural locations are typically lower than in urban areas; that fixed-line take-up is often higher; and that households are less likely in rural areas to take communications services in bundles.
Telecoms and Networks...
Internet and other web-based content...
TV and audio-visual
Radio and audio
The Communications Market Report website can be found here: www.ofcom.org.uk/cmr.
1. The research into consumers' use of media and communications involved a survey of 1138 adults aged 16+.
2. Ofcom is required under Section 358 of the Communications Act 2003 to publish an annual factual and statistical report. Ofcom is also required to undertake and make public our consumer research, as set out in Sections 14 and 15 of the Act.
