Carsley was the MD of Primedia Lifestyle from 2009 and will be working across many different businesses including Primall Media, Mall Active, Mallworx, Primedia Lifestyle, Source, Media Express and Red Pixel. Before joining Unlimited, he spent over a decade at the Leo Burnett Group as the group financial director and later chief operating officer.
Says Unlimited divisional CEO Molefi Moloantoa, "Paul brings to this position over 27 years of experience, and a wealth of knowledge ranging from extensive financial and analytical acumen and operational abilities to advertising and marketing experience.
"Having someone of Paul's calibre will definitely take the division forward and it's invaluable to the group. Paul has played an instrumental role in the reengineering and repositioning of Primedia Lifestyle to be the leading mall marketing company is South Africa. We're excited about the leadership he will undoubtedly instil."
Linda Windell, a finalist of South Africa's 2009 PA of the year, has been the assistant of Ken Varejes, CEO of Unlimited, for the last four years. She moves over to the Primedia Lifestyle team, where her overall responsibility will be to market the brand and its business units Source, Red Pixel and Media Xpress.
Comments Primedia Lifestyle MD Doug Mayne, "We're delighted to have Linda on board and have every confidence that she'll add huge value to the team and to our brand. Her intimate knowledge of the Unlimited group is invaluable in assisting us in elevating Primedia Lifestyle to new heights."
Updated at 11.15am on 12 August 2011.
