Load shedding has not just hit consumers hard, but businesses have also been crippled as a result of the power struggle. According to Times Live, The Johannesburg’s City Power has incurred a direct financial loss of more than R58m as a result of load shedding over the past three months.
At the same time Fin24 wrote that big power users, including mining houses who say load shedding will be the death of the industry, say they want the government to move faster with new self-generation regulations because they no longer want to be at the mercy of Eskom.
Last month, mines across the country were forced to shut down after flash flooding triggered the most severe power blackouts. The mining industry contributed R351bn to the economy in 2018, the Minerals Council has said, equating to about 7% of gross domestic product (GDP).
Exxaro Resources CEO, Mxolisi Mojo, said the instability of our power supply in South Africa, as well as the cost of electricity, has meant that mining companies cannot process their minerals in the country.
Reporting to Maphosa at the Business Unity South Africa’s (BUSA) Economic Indaba, companies who were in an energy crisis breakaway discussion said they want SA’s energy plan to be within the direct control of the Presidency, and asked Maphosa to fast-track deregulation of private sector generation.
Now while big companies are beating a drum and trying to make a noise to what seems to be falling on deaf ears, we have to ask what are smaller businesses expected to do when Eskom cripples them with load shedding?
How can my business still be successful during load shedding?
If you know that the power will be out for four hours, then necessary plans can be put into action. Customers can be informed in advance of this and employees should be trained on how to handle customers during load shedding.
Employees need to be trained. Yes, the keyword is training. Training needs to be provided on how to handle customer queries and work even when we are plagued with load shedding.
Businesses should have a standard policy on how customer needs should be met despite the power being off.
For example: If a customer calls wanting to make a reservation and you are offline, the necessary step would be to manually take down their details and if possible, make the booking manually. You should also inform them that you will call them once the power is back to follow up on the electronic confirmation that you will send through.
We know a lot of smaller businesses thrive by word of mouth. If customers are being given such service, they are bound to inform their friends and families and thus growing your client base.
Research has shown that 90% of angry customers will return to your organisation if their query has been resolved with follow up’s and exemplary customer care. Companies invest a lot in product training but this is useless if soft skills like conflict management and customer care are not addressed. You can have a wonderful product but if you don’t know how to engage with the people who are interested in it then it’s pointless.
They should know that the company will still keep the wheels turning even though there is a small bump. By doing this we also create a working space where people feel part of a solution instead of blaming the problem.
Start the conversation today and implement training to prevent the decline of your business.