People. But there are two kinds of people; the ones we are desperate to resonate with as we create work. And the people we share our coffees and toasted sandwiches with. It’s their ever-changing habits, wants and trends that drive everything I do.
Finding out what a client wants. Then spending the rest of the day coming up with something better.
A bit of this and a lot of that, like most people who started in advertising 20 odd years ago, I started by making traditional advertising like TV, radio and print ads. Over the years the mediums have changed, from Below The Line to CRM and now digital. It still feels like that first day at an agency.
This is difficult because of the inherent judgement that comes with sharing this info.
Music: I’m currently listening to a lot of British reggae like Linton Kwesi Johnson. He’s angry, in a chilled, contemplative way.
Reading: The Lie of 1652, which deals with the taught version of European settlers and how, in fact, the Cape was a very different place to what it states in our textbooks.
Podcast: May I elaborate with JB Smoove.
I still can’t decide whether to say it with a G or J.
People who turn their ideas into businesses.
A wildlife vet.
Totally! What absolute fun this industry is.
