Behind the Selfie Profile South Africa

#BehindtheSelfie with... Sadiqah Levy

This week, we go behind the selfie with Sadiqah Levy, client service director at iProspect.
You know what it is… Levy in black and yellow.
You know what it is… Levy in black and yellow.

1. Where do you live, work and play?

The beautiful “Mother City”.

2. What’s your claim to fame?

I believe in building my own brand and encourage my peers to do the same.

3. Describe your career so far.

Busy, challenging, exciting

I’m currently client service director at iProspect, but started my career in the marketing space at a very young age.

#BehindtheSelfie with... Sadiqah Levy
Even though I’ve been around a while, I believe that every day is a new day in digital. As a mom and wife, I remind myself throughout the day what my work/life balance is going to be on that specific day.

4. Tell us a few of your favourite things.

Music, late nights (socials), food mmm, family time, charity work and the ocean.

#BehindtheSelfie with... Sadiqah Levy

5. What do you love about your industry?

It’s challenging and competitive all the time. You are always learning, and every day is a brand-new day.

6. Describe your average workday, if such a thing exists.

Traffic, coffee, coffee, work, food, work, work, coffee and more coffee.

I also get involved in lots of charitable fundraisers over weekends, as there is hope for everybody in this world if we all just try and help.

7. What are the tools of your trade?

Communication – face to face, or a call to get the job done and move onto the next task.

8. Who is getting it right in your industry?

This is tricky. With digital, everyone gets it right in their own ways of working. Most of the work is self-taught, due to technology changing all the time, so it’s an industry where we all believe our ways of work are the right way.

9. List a few pains points the industry can improve on.

  • Staff retention
  • Quality over quantity

10. What are you working on right now?

A bit of everything that’s happening in iProspect!

11. Tell us some of the buzzwords floating around in your industry at the moment, and some of the catchphrases you utter yourself.

Automation, ROI, retarget, performance.

My key phrase to my team is: “Pull your socks high up, so that we can deliver and conquer!”

#BehindtheSelfie with... Sadiqah Levy

12. Where and when do you have your best ideas?

When I drive home from work, then I feel like turning around and coming back to the office.

13. What’s your secret talent/party trick?

I can cook.

14. Are you a technophobe or a technophile?

I am a bit of both, it depends on how it’s going to help me.

15. What would we find if we scrolled through your phone?

Toon blast, work emails open and many pics of my daughter – even random videos she takes at home.

#BehindtheSelfie with... Sadiqah Levy

16. What advice would you give to newbies hoping to crack into the industry?

Listen, learn and ask questions. It’s only the beginning and this industry, as much as it’s fun, can be tough. But embrace it and accept the challenges.
Simple as that. Follow Levy on LinkedIn and Instagram; and iProspect SA on their LinkedIn, Twitter, Facebook, Instagram feeds, as well as the Dentsu Aegis Network press office, for the latest updates.

*Interviewed by Leigh Andrews.

About Leigh Andrews

Leigh Andrews AKA the #MilkshakeQueen, is former Editor-in-Chief: Marketing & Media at Bizcommunity.com, with a passion for issues of diversity, inclusion and equality, and of course, gourmet food and drinks! She can be reached on Twitter at @Leigh_Andrews.
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