Mxit Brand Index: 30 June 2013

9 Jul 2013

The latest Mxit Brand Index has been released, revealing the top 20 South African brands on Mxit on 30 June 2013.

Top 20 South African brands on Mxit on 30 June 2013

Position	Brand	Last month's position	Number of subscribers	Activity
1	SuperSport	1	1 890 609
2	24.com	2	1 330 474
3	Ster-Kinekor	3	626 995
4	M-Net	4	505 024
5	SPAR	5	484 959
6	Cell C	6	458 844
7	Nike Football	7	441 865
8	Kick Off	8	398 765
9	GoodHope FM	9	388 153
10	FNB	13	381 931	UP
11	Samsung	11	378 155
12	1Life	10	371 193	DOWN
13	Nokia	12	349 978	DOWN
14	8ta	14	319 050
15	Standard Bank	15	317 833
16	Red Bull	16	314 552
17	adidas	17	300 199
18	Mr. Video	18	271 982
19	Nu Metro	19	267 265
20	PEP	* (new entry)	264 012	UP

Top brands

Top Mobile brand: Cell C
Top banking brand: FNB
Top financial services brand: 1life
Top sporting brand: Nike Football
Top media brand: SuperSport
Top retail brand: SPAR

Criteria

When evaluating the top brands in the Mxit ecosystem of apps, games, content and communities, we applied the following criteria:

Working app with updated information
Real world brand that exists outside of the Mxit ecosystem
No services based apps and games such as MxPx, Judgeme, Moonbase, Battletrivia, Wikipedia, Hello Doctor, etc.
No individual celebrities such as Romy Titus, Riaad Moosa, etc.
No chat rooms

Analysis: Pep kicks out KFC and FNB continues its audience growth

FNB has jumped three places from 13 to 10, to put more distance between itself and the other banking brands by acquiring just under 70 000 new subscribers since March 2013. A new arrival is PEP, which over took over the number 20 slot from KFC on the back of a targeted promotions campaign.