Mobile News South Africa

Mxit Brand Index: 30 April 2013

The latest Mxit Brand Index has been released, revealing the top 20 South African brands on Mxit on 30 April 2013.

Top 20 South African brands on Mxit on 30 April 2013

PositionBrandLast month's positionNumber of subscribers
1Supersport11 848 350
224.com21 330 968
3Sterkinekor3620 305
4MNet4504 171
5Spar7477 193
6Cell C5460 690
7Nike Football6440 680
8Kickoff8387 106
9Goodhope FM9373 339
10Samsung*357 065
11Nokia10349 928
121Life12346 697
13FNB14335 728
148ta11325 717
15Standard Bank13318 395
16Redbull16305 668
17Adidas15300 369
18Numetro17263 810
19Mr Video18262 262
20KFC19253 701

  • Top mobile brand: Cell C
  • Top banking brand: FNB
  • Top financial services brand: 1life
  • Top sporting brand: Nike Football
  • Top media brand: SuperSport
  • Top retail brand: Spar

Criteria

Mxit Brand Index: 30 April 2013

When evaluating the top brands in the Mxit ecosystem of apps, games, content and communities, we applied the following criteria:

  • Working app with updated information
  • Real world brand that exists outside of the Mxit ecosystem
  • No games and services based apps such as MxPix, JudgeMe, Moonbase, Battletrivia, Wikipedia, Hello Doctor, etc.
  • No individual celebrities such as Romy Titus, Riaad Moosa, etc.
  • No chat rooms

Analysis: Big movers in banking and retail this month

There was some significant movement in April. FNB has taken the number one banking brand slot from Standard Bank after increasing its numbers by 20,000. Spar retained its number one retail brand slot while adding an additional 50,000 subscribers on the back of their 'Celebrating 50 years' promotion.

Let's do Biz