According to Bernadette Versfeld, a partner at Webber Wentzel, it means that ZACR is now the official registry operator of the .africa generic top-level domain. It will be launched in three phases:
“The .africa generic top level domain is an essential domain name extension for any business trading in Africa. It is anticipated that the .africa domain name extension will be in high demand and businesses are advised to include this domain name extension in their branding strategy. The cost of registration is minimal compared to the risks of failing to register,” Versfeld concludes.