Revlon's LOVE IS ON Million Dollar Challenge goes live

Olivia Wilde

This year, the Challenge will award the top five charities that raise the most funds over the course of the six week. A $1m donation will be awarded to the first place organisation, $100,000 for second place, $75,000 for third place, $50,000 for fourth place and $25,000 for fifth place.

Over 100 women’s health-related charities - ranging from breast cancer, cardiac health, neurological disorders, autoimmune diseases, diabetes and much more - have signed up to compete in the Challenge. With Revlon offering multiple donation incentives, including weekly bonus awards, organisations can rally their networks to leverage the power of community to drive donations.

Revlon global brand ambassador Olivia Wilde voiced her support for the Challenge with a call-to-action message that urges people to help spread the power of love by donating to their favourite charity.

There are several ways individuals can show their support for competing charities in the Revlon LOVE IS ON Million Dollar Challenge:

• By making a direct donation to their charity of choice through the Challenge homepage (https://www.crowdrise.com/revlonchallenge).
  
• By creating a personal fundraising page on CrowdRise, linking to their specific charity, and reaching out to their network to raise throughout the Challenge
  
• By sharing their support on social media and inspiring others to donate to their beloved charity, using the Revlon love sign and #RevlonMillion hashtag

The winner of the Revlon LOVE IS ON Million Dollar Challenge will be announced in November 2016 at an event co-hosted by Revlon’s global brand ambassadors.

For more information about the Revlon LOVE IS ON 2016 Million Dollar Challenge, to see a list of participating charities and to make a donation, visit: www.revlon.com/milliondollarchallenge or www.crowdrise.com/revlonchallenge.