Giraffe's focus is on matching people to medium-skilled jobs in major business sectors in South Africa. Businesses can submit their staff requirements online and Giraffe’s recruitment algorithm will automatically identify the most suitable candidates from their base of ID-verified, screened candidate CVs – which jobseekers create for free with their cellphone. Giraffe’s system then contacts candidates and can also arrange interviews. Because the entire recruitment process is automated, Giraffe's service is cheaper and faster.
We got in touch with Giraffe's CEO, Anish Shivdasani, to learn about the pearls of wisdom they've gathered – and pitfalls encountered – during their journey.
Having previously worked in strategy consulting in the telecoms sector, we always wanted to do a mobile tech startup. Working in South Africa, we noticed that although mobile penetration is on par with the developed world, there are numerous socio-economic problems typical of the developing world – unemployment being arguably the biggest.
So we thought: How can we use the ubiquity of mobile to help reduce unemployment? Giraffe was born. Giraffe is unique because it is the fastest and cheapest way for businesses to recruit medium-skilled workers (people who earn between R3k and R13k per month), and the easiest way for jobseekers to access opportunities.
Everyone has a cellphone in South Africa, and even the low LSM segment is quite tech savvy. Since most people don’t have computers or internet at home, the cellphone is the primary means for information and communication for most South Africans. As such, mobile is a really powerful tool to connect jobseekers with employers.
We funded Giraffe ourselves. Shafin and I, the two original founders, invested our own savings and did not take a salary for over a year while we built the platform.
There are too many to mention! Establishing a tech startup is full of obstacles. The first version of the product didn’t work that well: initial customer feedback was poor, jobseekers expressed concern that it was a scam, marketing was difficult and expensive. The list goes. But one thing we’re good at (and the reason we’re still going) is that our team is great at overcoming obstacles and solving problems.
Our vision is to make Giraffe the largest platform for medium-skilled workers in the country. We want to guarantee every jobseeker that joins an interview within the first month, and we want to guarantee that businesses will be able to fill any medium-skilled vacancy within 48 hours. Ultimately we want to see the unemployment rate drop because of Giraffe. That would give us immense satisfaction because we would be making a significant positive social impact in South Africa.
