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DStv Media Sales has bolstered its Discovery Network commercial portfolio and will now be representing all Discovery channels as the media house of choice.
The new agreement means that DStv Media Sales (DMS) has grown this portfolio from three channels to all eight of Discovery’s channels and that DMS will handle all ad sales bookings across this network of channels.
“We are excited about the opportunity this presents for our business. The addition of more channels offers us bigger audiences and the ability to aggregate more commercial opportunities for the market, this in line with our strategy of simplifying the media buy for the market,” says Fahmeeda Cassim Surtee, CEO of DStv Media Sales.
“We are looking forward to creating tactical opportunities for clients wanting to be a part of all the great content across the Discovery portfolio of channels,” says Piwe Motshegoa, head of sales general entertainment at DStv Media Sales.
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