#Loeries2016: Saturday winners' list
The Saturday night winners of the 38th Annual Loerie Awards, which took place 20 August 2016 at the Durban ICC, have been announced. Congratulations to all the winners!
The Newspaper Advertising Grand Prix winner: 'Youth Day' by Black River FC for client Channel O. Image credit: Jupiter JHB on Twitter.
Hosted by KwaZulu-Natal itself and the City of Durban, a total of four Grands Prix awards were handed out on Saturday night of 179 awards in total, with two going home to roost for Nando's.
The Grands Prix went to:
- Nando’s ‘Global Visual Identity System’ by Sunshinegun in the category 'BRAND IDENTITY & COLLATERAL DESIGN'
- Nando’s ‘Chicken Run’ by Nando’s Chickenland - The Content Studio in the category 'SHARED VALUE'
- Tusker Lager ‘Team Kenya’ by NetworkBBDO in the category 'DIGITAL& INTERACTIVE: MOBILE ADVERTISING'
- Channel O's ‘‘Youth Day’ by BlackRiverFC in the category 'NEWSPAPER ADVERTISING'.
Special awards
Other special announcements on the night include Suhana Gordhan, creative director at FCB Africa, being named the Loeries’ newest chairperson, with the Marketing Leadership & Innovation Award going to Yegs Ramiah, Chief Executive of Brand at Sanlam and Santam; and the Loeries® Creative Future Scholarship given to four young KwaZulu-Natal Grade 12 students. Click here for more on Gordhan's new appointment, here for more on Ramiah's award and here for more on the Scholarship winners.
All the Saturday night award winners:
| DESIGN | ||||||
|---|---|---|---|---|---|---|
| Prize | Category | Country | Brand | Product | Entry Agency | Title |
| Grand Prix | Brand Identity & Collateral Design - Identity Programmes | South Africa | Nando's | Visual Identity System | Sunshinegun | Nando's Global Visual Identity System |
| Campaign Gold | Design Mixed-Media Campaign | United Arab Emirates | SmartLife | GetSmart Program | FP7/DXB (Part of McCann Worldgroup) | Project Akshar (Alphabets) |
| Gold | Brand Identity & Collateral Design - General Collateral | South Africa | Iziko Museums of South Africa | Iziko Slave Lodge Museum | Geometry Global Cape Town and Ogilvy & Mather Cape Town | The Slave Calendar |
| Gold | Creative Use of Paper | South Africa | Nestle Professional | Nestle Professional | Mullen Lowe | Connect 2016 - Magnetism |
| Campaign Silver | Brand Identity & Collateral Design - Identity Programmes | South Africa | Destination Brand Qatar | Qatar Identity | Grid Worldwide Branding (Pty) Ltd | Destination Brand Qatar |
| Campaign Silver | Design Mixed-Media Campaign | South Africa | SANBS | n/a | Mullen Lowe | SANBS Campaign |
| Silver | Brand Identity & Collateral Design - General Collateral | United Arab Emirates | Pril | Dishwashing Liquid | TBWA\RAAD | One-Drop Bottle |
| Silver | Brand Identity & Collateral Design - General Collateral | South Africa | Nando's | n/a | Mullen Lowe | PERi-THREAD Book |
| Silver | Brand Identity & Collateral Design - Direct & Promotional Mail | Egypt | Al Ismaelia For Real Estate Investment | Fonts | J Walter Thompson Cairo | Downtown Fonts |
| Silver | Brand Identity & Collateral Design - Direct & Promotional Mail | South Africa | Cape Talk | Gender Free Toys | Y&R South Africa | #BreakTheMould |
| Silver | Brand Identity & Collateral Design - Posters & Billboards | South Africa | SANBS | Blood Donations | DDB | Sit down to save lives |
| Silver | Three Dimensional & Environmental Design - Interior Design & Temporary Structures | South Africa | The Chairman | Entertainment Lounge | DGIT Architects | If these walls could talk... |
| Silver | Three Dimensional & Environmental Design - Package & Industrial Design | United Arab Emirates | Pril | Dishwashing Liquid | TBWA\RAAD | One-Drop Bottle |
| Silver | Three Dimensional & Environmental Design - Package & Industrial Design | South Africa | Heinz Foods | Wellingtons Tomato Sauce | Ogilvy & Mather Cape Town | WellingTops |
| Silver | Motion Graphic Design - Broadcast Design & Graphics | South Africa | MTV Africa | MTV | Ogilvy & Mather Johannesburg | #LetsTalkColour |
| Silver | Creative Use of Paper | South Africa | South African Breweries | SAB Drink Responsibly Initiative | Geometry and Ogilvy & Mather Johannesburg | The SAB Spike Detector Coaster |
| Campaign Bronze | Brand Identity & Collateral Design - Posters & Billboards | United Arab Emirates | IKEA | IKEA | Memac Ogilvy Dubai | Celebrating 30 years in the Middle East - Living Room, Kitchen, Bedroom |
| Campaign Bronze | Brand Identity & Collateral Design - Posters & Billboards | South Africa | Anti-Est. | Anti-Est. | Grid Worldwide Branding (Pty) Ltd | Freedom - F-Bomb, Noise 1, Noise 2, You don't have to Shout to be Heard, Race Must Fall |
| Campaign Bronze | Brand Identity & Collateral Design - Identity Programmes | South Africa | Topline Distributors | Pop Furniture & Decor Paint | Parsons Branding | Make it Pop |
| Campaign Bronze | Design Mixed-Media Campaign | South Africa | .Past | .Past | Grid Worldwide Branding (Pty) Ltd | All from one |
| Bronze | Brand Identity & Collateral Design - General Collateral | South Africa | Nedbank | The Nedbank Wonderland Project | M&C Saatchi Abel | The Nedbank Wonderland Project |
| Bronze | Brand Identity & Collateral Design - Direct & Promotional Mail | South Africa | Geisha | Promotional Mailer | The Hardy Boys & THB Disturbance | Geisha Stories for Life |
| Bronze | Brand Identity & Collateral Design - Posters & Billboards | South Africa | Soweto Gold | Soweto Gold '76 | OpenCo - The Open Collaboration | I Am '76 |
| Bronze | Brand Identity & Collateral Design - Logos | South Africa | Destination Brand Qatar | Qatar Wordmark | Grid Worldwide Branding (Pty) Ltd | Destination Brand Qatar |
| Bronze | Three Dimensional & Environmental Design - Architecture | South Africa | Nando's | Nando's | Nando's | Nando's Montana Drive-Thru |
| Bronze | Three Dimensional & Environmental Design - Interior Design & Temporary Structures | South Africa | Nando's | Nando's Central Kitchen | Nando's | Nando's Central Kitchen Interior Design |
| Bronze | Three Dimensional & Environmental Design - Interior Design & Temporary Structures | South Africa | .Past | .Past | Grid Worldwide Branding (Pty) Ltd | All from one |
| Bronze | Three Dimensional & Environmental Design - Package & Industrial Design | South Africa | Luddite Wines | Luddite Saboteur Red and White wine | Whitespace Creative | Saboteur Wines |
| Bronze | Three Dimensional & Environmental Design - Package & Industrial Design | South Africa | Soweto Gold | Soweto Gold '76 | OpenCo - The Open Collaboration | Marked By Bravery |
| Bronze | Publication Design - Whole Publication | South Africa | TOPS at SPAR | Olive Brook Shiraz/Cabernet Sauvignon | TBWA\Hunt\Lascaris\Durban | Words in Wine |
| Bronze | Publication Design - Whole Publication | South Africa | Nandos | Nandos | Black River FC | Try something Nandos book |
| Bronze | Creative Use of Paper | South Africa | Nando's | n/a | Mullen Lowe | PERi-THREAD Book |
| Craft Gold | Design Crafts - Photography | South Africa | Iziko Museums of South Africa | Iziko Slave Lodge Museum | Geometry Global Cape Town and Ogilvy & Mather Cape Town | The Slave Calendar |
| Campaign Craft Certificate | Design Crafts - Writing | South Africa | Nedbank | Retail | Joe Public Pty Ltd | Food for Thought - "Big Cheese", "Upper Crust", "Bring Home The Bacon" |
| Campaign Craft Certificate | Design Crafts - Photography | South Africa | Destination Brand Qatar | Signature Photography | Grid Worldwide Branding (Pty) Ltd | Destination Brand Qatar |
| Campaign Craft Certificate | Design Crafts - Photography | South Africa | Shoprite Group | Topstars | Ogilvy & Mather Cape Town | Shine in the Dark - Power up your vocal chords, Awaken your hidden talent, Rise and Shine, Stand Out |
| Craft Certificate | Design Crafts - Typography | South Africa | Destination Brand Qatar | Qatar Typeface | Grid Worldwide Branding (Pty) Ltd | Destination Brand Qatar |
| Craft Certificate | Design Crafts - Typography | South Africa | Anti-Est. | Anti-Est. | Grid Worldwide Branding (Pty) Ltd | Freedom |
| Craft Certificate | Design Crafts - Typography | South Africa | INDABA.ZA | INDABA.ZA | Grid Worldwide Branding (Pty) Ltd | A-Z of ZA |
| Craft Certificate | Design Crafts - Typography | Egypt | Al Ismaelia For Real Estate Investment | Fonts | J Walter Thompson Cairo | Downtown Fonts - Nefertari, Safwat, Maktab Rita, Seliman, Madinat El Bat, Kabab |
| Craft Certificate | Design Crafts - Illustration | South Africa | Nando's | Original Pattern Art | Sunshinegun | Nando's Afroklectic Patterns |
| Craft Certificate | Design Crafts - Illustration | South Africa | Geisha | Promotional Mailer | The Hardy Boys & THB Disturbance | Geisha Stories for Life |
| DIGITAL & INTERACTIVE | ||||||
| Grand Prix | Digital & Interactive - Mobile Advertising | South Africa | Diageo | Tusker Lager | NetworkBBDO | Team Kenya |
| Gold | Digital & Interactive - Online Advertising | United Arab Emirates | Go Sport | Go Sport | TBWA\RAAD | Champion's Hijack |
| Gold | Digital & Interactive - Social Media | South Africa | CANSA | CANSA | FCB Cape Town & Hellocomputer | Testi-Monials |
| Gold | Digital & Interactive - Mobile Advertising | South Africa | KFC | Shakin' Shakin' | Ogilvy & Mather Johannesburg | Shakin’ Shakin’ |
| Campaign Silver | Digital Integrated Campaign | South Africa | Chicken Licken | Chicken Licken | NetworkBBDO & INJOZI | Kung Fu |
| Silver | Digital & Interactive - Microsite | South Africa | Chicken Licken | Rock My Soul Meal | INJOZI | Soul Rocker |
| Silver | Digital & Interactive - Microsite | South Africa | CANSA | CANSA | FCB Cape Town & Hellocomputer | Testi-Monials |
| Silver | Digital & Interactive - Microsite | South Africa | Three Ships Whisky | Three Ships 10 Year Old Single Malt Single Cask PX finish | Quirk & 140BBDO | The Master's Collection |
| Silver | Digital & Interactive - Social Media | South Africa | PASSOP | Twitter Refugees | NATIVE VML | Twitter Refugees |
| Silver | Digital & Interactive - Social Media | South Africa | BirdLife South Africa | International Vulture Awareness Day | Utopia | Tuluver |
| Silver | Digital & Interactive - Social Media | South Africa | Unilever | AXE Anti-Perspirant and Body Spray | Gorilla Creative Media | #YouGottaDry. Be Cool. Even When You're Not. |
| Silver | Digital & Interactive - Applications, Games & Interactive tools | South Africa | Castrol | Magnatec | Ogilvy & Mather Cape Town | The Vuvuliser |
| Silver | Digital & Interactive - Mobile Applications & Sites | United Arab Emirates | Samsung | Corporate | Cheil Worldwide - Dubai | Samsung KalimaLock |
| Campaign Bronze | Digital Integrated Campaign | South Africa | Volkswagen South Africa | Amarok | Ogilvy & Mather Cape Town | Amarok Social Test Drive |
| Campaign Bronze | Digital Integrated Campaign | South Africa | SABMiller | Castle Lite | Ogilvy & Mather Cape Town | Ziyabanda |
| Campaign Bronze | Digital Integrated Campaign | South Africa | Land Rover | Defender | Y&R South Africa | #CelebrateDefender |
| Campaign Bronze | Digital Integrated Campaign | South Africa | New Balance | New Balance | King James Group | I Comrades |
| Campaign Bronze | Digital Integrated Campaign | South Africa | R&R Ice Cream | King Cone | Gorilla Creative Media | Beat Your #MonsterCraving |
| Bronze | Digital & Interactive - Online Advertising | Saudi Arabia | Jarir Bookstore | Books | J.Walter Thomspon KSA | Newsworthy Books |
| Bronze | Digital & Interactive - Online Advertising | South Africa | Volkswagen South Africa | Volkswagen Genuine Parts | Ogilvy & Mather Cape Town | Dancing |
| Bronze | Digital & Interactive - Website | South Africa | Pernod Ricard | The Inner Circle | Hellocomputer | The Impossible Survey |
| Bronze | Digital & Interactive - Microsite | South Africa | Bet.co.za | Online Betting | Iconic & Made | Betmatch |
| Bronze | Digital & Interactive - Microsite | South Africa | Land Rover | Defender | Y&R South Africa | #CelebrateDefender |
| Bronze | Digital & Interactive - Microsite | South Africa | Coronation | Brand | Net#work BBDO & Injozi | BECAUSEITSYOURMONEY.COM |
| Bronze | Digital & Interactive - Social Media | South Africa | City of Cape Town | Metro Police | King James Group | Metro Police Ride-Along |
| Bronze | Digital & Interactive - Social Media | South Africa | MTV Africa | MTV | Ogilvy & Mather Johannesburg | #LetsTalkColour |
| Bronze | Digital & Interactive - Social Media | South Africa | DARG | Facebook Photobomb | NATIVE VML | Facebook Photobomb |
| Bronze | Digital & Interactive - Social Media | South Africa | PASSOP | I am Muslim | NATIVE VML | I am Muslim |
| Bronze | Digital & Interactive - Social Media | United Arab Emirates | Dubai Cares | Charity Organization | J. Walter Thompson Dubai | I Can Teach You Too |
| Bronze | Digital & Interactive - Social Media | South Africa | Nedbank | Retail | Joe Public Pty Ltd | Twitter Track |
| Bronze | Digital & Interactive - Social Media | United Arab Emirates | Coca-Cola | Coca-Cola | Memac Ogilvy Dubai | Finding Light in the Dark |
| Bronze | Digital & Interactive - Social Media | South Africa | Children of Fire | Children of Fire Fundraising | The Jupiter Drawing Room (South Africa) Johannesburg | Throwback Thursday |
| Bronze | Digital & Interactive - Applications, Games & Interactive tools | South Africa | Netflorist | Happy Cam | FCB Cape Town | Netflorst Happy Cam |
| Craft Gold | Digital Crafts - Animation | South Africa | CANSA | CANSA | FCB Cape Town & Hellocomputer | Testi-Monials |
| Craft Gold | Digital Crafts - Illustration, Photography & Graphic Design | South Africa | KFC | Shakin' Shakin' | Ogilvy & Mather Johannesburg | Shakin' Shakin' |
| Craft Certificate | Digital Crafts - Interface & Navigation | South Africa | Investec Asset Management | Investec Asset Management Annual Journal | Hellocomputer | Journal 3 - Decoding China |
| Craft Certificate | Digital Crafts - Interface & Navigation | United Arab Emirates | Samsung | Corporate | Cheil Worldwide - Dubai | Samsung KalimaLock |
| Craft Certificate | Digital Crafts - Illustration, Photography & Graphic Design | South Africa | Chicken Licken | Rock My Soul Meal | INJOZI, Network BBDO | Soul Rocker |
| Craft Certificate | Digital Crafts - Illustration, Photography & Graphic Design | South Africa | Coronation | Brand | Net#work BBDO & Injozi | BECAUSEITSYOURMONEY.COM |
| OUTDOOR & OUT OF HOME | ||||||
| Gold | Outdoor Media | United Arab Emirates | HSBC | International Money Transfer | J. Walter Thompson Dubai | Global Transfer |
| Gold | Direct Mail | South Africa | Nestle Professional | Nestle Professional | Mullen Lowe Johannesburg | Connect - Magnetism |
| Silver | Outdoor Media | South Africa | Mosaic | Unscam Posters | NATIVE VML | Unscam Posters |
| Silver | Ambient & Alternative Media | United Arab Emirates | Pril | Dishwashing Liquid | TBWA\RAAD | One-Drop Bottle |
| Silver | Ambient & Alternative Media | South Africa | Castrol | Magnatec | Ogilvy & Mather Cape Town | The Vuvuliser |
| Silver | Ambient & Alternative Media | South Africa | Heinz Foods | Wellingtons Tomato Sauce | Ogilvy & Mather Cape Town | WellingTops |
| Silver | In-Store | South Africa | Clover SA | Fresh Milk | Joe Public Pty Ltd | Drought Packs |
| Silver | Direct Mail | South Africa | TOPS at SPAR | Olive Brook Shiraz/Cabernet Sauvignon | TBWA\Hunt\Lascaris\Durban | Words in Wine |
| Campaign Bronze | Direct Mail | South Africa | Reach for a dream - DJ, Kruger, Barney | Payroll giving | Black River FC | |
| Bronze | Outdoor Media | Nigeria | MULTIPRO | HYPO | NOAHS ARK COMMUNICATIONS LIMITED | FOR WHITES ONLY( oscar) |
| Bronze | Transit & Air | Namibia | City of Windhoek | Water saving | Advantage Y&R | #DontWashMeNAM |
| Grand Prix | Newspaper Advertising | South Africa | Electronic Media Network | Channel O | Black River FC | Youth Day |
| Campaign Gold | Indoor Posters | South Africa | Wrigley | Orbit Dental Gum | DDB | Symbiosis - Plover, Cleaner Shrimp, Wrasse |
| Campaign Gold | Indoor Posters | South Africa | Audi SA | Audi Space Frame | Ogilvy & Mather Cape Town | Crumple Zones - School Boy, Ballerina, Soccer Star |
| Campaign Gold | Newspaper Advertising | South Africa | Wrigley | Orbit Gum | DDB | French/Portuguese/Japanese |
| Campaign Gold | Newspaper Advertising | United Arab Emirates | Samsung | Level On Pro Headphones | Cheil Worldwide - Dubai | Samsung Noise Cancellation Print Ads - Pop, Tarab, Classical |
| Gold | Indoor Posters | Lebanon | Coca-Cola | Coca-Cola long can | J.Walter Thompson Beirut | Giraffe |
| Gold | Tactical use of Newspaper | United Arab Emirates | Go Sport | Go Sport | TBWA\RAAD | Champion's Hijack |
| Campaign Silver | SA Non-English Print Advertising | South Africa | Toyota South Africa (Pty) Ltd | Hilux | FCB Africa (Pty) Ltd | Hilux "tjie" Print - "'N Vrag Stompe", ""N Vrag Bande", "'N Vrag Hooibale" |
| Campaign Silver | Magazine Advertising | United Arab Emirates | Qatar Islamic Bank | Road Safety | Memac Ogilvy Doha | Breaking A Fatal Pattern - Maataha, Shams, Nujoom |
| Campaign Silver | Indoor Posters | South Africa | Children of Fire | Children of Fire Fundraising | The Jupiter Drawing Room (South Africa) Johannesburg | Throwback Thursday, Siyandile, Mbali, Harmony |
| Campaign Silver | Newspaper Advertising | Nigeria | BOKO HALAL | THE YOUNG BOOKWORMS | NOAHS ARK COMMUNICATIONS LIMITED | PROJECT SHOES - MUHAMMADU BUHARI, IDRISS DEBY, PAUL BIYA |
| Campaign Silver | Newspaper Advertising | South Africa | Unilever | Handy Andy | theDOagency | 5000 Second Rule - Cupcake, Egg, Sausage |
| Campaign Silver | Newspaper Advertising | South Africa | McCain | Frozen Vegetables | Joe Public Pty Ltd | Frozen At Their Best - Rugby Player, Lifeguard, Vigilante |
| Silver | Magazine Advertising | South Africa | PNet | PNet | Joe Public Pty Ltd | Table |
| Silver | Branded Content Print | South Africa | King Price Insurance | King Press | Xfacta Consulting Services CC. | King Press |
| Silver | Indoor Posters | United Arab Emirates | Kinokunya | Book Store | J. Walter Thompson Dubai | Curious Readers |
| Campaign Bronze | Magazine Advertising | South Africa | National Geographic Kids Magazine | National Geographic Kids Magazine | FoxP2 | Stickers - Cheetah, Eagle, Frog, Elephant |
| Campaign Bronze | Indoor Posters | South Africa | Hasbro | Play-Doh | TWO.AM Agency | Play-Doh - Play Offline - No Updates Necessary, No In-App Purchases, No Charger Needed, No Loading Time |
| Campaign Bronze | Newspaper Advertising | South Africa | Arrive Alive | Arrive Alive | Ireland/Davenport | A message worth dying for? Gandhi, MLK |
| Campaign Bronze | Newspaper Advertising | South Africa | Flight Centre | Student Flights | TBWA\Hunt\Lascaris Johannesburg | Holiday Packing - Make-up vs Meds, Dude vs Pensioner, Babe vs Mom |
| Bronze | SA Non-English Print Advertising | South Africa | Nedbank | Insurance | Joe Public Pty Ltd | Family Tree |
| Bronze | Magazine Advertising | Nigeria | UAC FOODS | GALA SNACKS | NOAHS ARK COMMUNICATIONS LIMITED | OBAMA |
| Bronze | Tactical use of Newspaper | South Africa | Volkswagen | VW Caravelle | Ogilvy & Mather Cape Town | Wives |
| Bronze | Newspaper Advertising | South Africa | Honda Motors Southern Africa (PTY) Ltd | Corporate | DDB | Followers |
| Campaign Craft Gold | Print Crafts - Illustration | South Africa | Wrigley | Orbit Dental Gum | DDB | Symbiosis - Plover, Wrasse, Cleaner Shrimp |
| Campaign Craft Gold | Print Crafts - Illustration | South Africa | McCain | Frozen Vegetables | Joe Public Pty Ltd | Frozen At Their Best - Lifeguard, Vigilante, Rugby Player |
| Campaign Craft Gold | Print Crafts - Art direction | United Arab Emirates | Qatar Islamic Bank | Road Safety | Memac Ogilvy | Breaking A Fatal Pattern - Shams, Maataha, Nujoom |
| Campaign Craft Gold | Print Crafts - Art direction | United Arab Emirates | IKEA | IKEA Special Offers | Memac Ogilvy Dubai | IKEA. It's that affordable. - CHAIR, BED, LAMP, TABLE, BOOKCASE |
| Campaign Craft Certificate | Print Crafts - Typography | South Africa | CNA | Educational toys and books | Promise | Flashcards - A is for…, B is for…, C is for… |
| Campaign Craft Certificate | Print Crafts - Illustration | United Arab Emirates | Qatar Islamic Bank | Road Safety | Memac Ogilvy | Breaking A Fatal Pattern - Shams, Nujoom, Maataha |
| Campaign Craft Certificate | Print Crafts - Photography | South Africa | Ster-Kinekor | Cult Movie Festival | FoxP2 | The Cult Film Festival - The Big Lebowski Cult, Jaws Cult, Pulp Fiction Cult, Donnie Darko Cult |
| Campaign Craft Certificate | Print Crafts - Photography | South Africa | City Lodge Hotels | City Lodge | TBWA\Hunt\Lascaris Johannesburg | A room for everyone - Staff, Family, Team |
| Campaign Craft Certificate | Print Crafts - Writing | South Africa | Ster-Kinekor | Ster-Kinekor | FoxP2 | The Reign Of The IT Guy - Bearded Icarus, Cubicle Kingdom, Footrub Minstrel |
| Campaign Craft Certificate | Print Crafts - Art direction | South Africa | Wrigley | Orbit Dental Gum | DDB | Symbiosis - Cleaner Shrimp, Wrasse, Plover |
| Campaign Craft Certificate | Print Crafts - Art direction | South Africa | PNet | PNet | Joe Public Pty Ltd | Part Of The Furniture - Chair, Table, Coat Hanger |
| Campaign Craft Certificate | Print Crafts - Art direction | South Africa | Reach for a dream | Payroll giving | Black River FC | Kruger, DJ, Barney |
| SHARED VALUE | ||||||
| Grand Prix | Shared Value | South Africa | Nando's | Nando's | Nando's Chickenland | Nando's "Chicken Run" & "Heartfelt Celebration of South African Design" |
| Gold | Shared Value | South Africa | Different Life (Pty) Ltd | Long-term life insurance | Different Life (Pty) Ltd | Feel good about life insurance |
| Silver | Shared Value | South Africa | Unilever | OMO | Liquorice | OMO Fast Kids Maths |
| Silver | Shared Value | South Africa | Woolworths | Corporate | Woolworths | #Pharrellwithwoolies - Raise R100 Million |
| Silver | Shared Value | United Arab Emirates | Samsung | Corporate | Cheil Worldwide - Dubai | Samsung KalimaLock |
| Bronze | Shared Value | Lebanon | Bou Khalil Supermarché | the Good Note | J.Walter Thompson Beirut | The Good Note |
| Bronze | Shared Value | South Africa | KFC | KFC Add Hope | Ogilvy & Mather Johannesburg | KFC Add Hope |
| STUDENT | ||||||
| Campaign Gold | Student - Radio Commercials | South Africa | Mweb | Uncapped Internet | AAA School of Advertising Cape Town | Mweb - Destination Dale, Nathan, Susan |
| Gold | Student - Indoor Posters | South Africa | Lefty | Seven Deadly Sins Poster | AAA School of Advertising Cape Town | Seven Deadly Sins |
| Gold | Student - Logos and Identity Programmes | South Africa | University of Pretoria | Brand Identity | University of Pretoria | The Secret Society of Liars |
| Gold | Student - Publication Design | South Africa | Casper Schutte | Casper Schutte | Stellenbosch Academy of Design and Photography | Ja Oom Nee Oom |
| Gold | Student - Package Design | South Africa | Kotex | Kotex Promotional Packs | Stellenbosch Academy of Design and Photography | Kotex |
| Campaign Silver | Student - Newspaper & Magazine Advertising | South Africa | PHILIPS | PHILIPS Vivo Silent Juicer | Stellenbosch Academy of Design and Photography | Silent Juicer 1, Silent Juicer 2 |
| Campaign Silver | Student - Newspaper & Magazine Advertising | South Africa | Allergex | Allergex | Stellenbosch Academy of Design and Photography | Kitker, Die Furrer, Terrierist |
| Campaign Silver | Student - Outdoor & Out of Home | South Africa | World of Birds | World of Birds | Stellenbosch Academy of Design and Photography | World of Birds - Eye, Claw |
| Campaign Silver | Student - Integrated Campaign | South Africa | Danny the Mechanic | Danny's Auto Repairs | Vega School | Do It For Danny |
| Campaign Silver | Student - Integrated Campaign | South Africa | Bakers | Mini-packs | AAA School of Advertising Cape Town | The AlpahBite |
| Silver | Student - Motion Graphics | Zimbabwe | N/A | N/A | University of Pretoria | Perceptions |
| Silver | Student - Radio Commercials | South Africa | Dr Martens | Dr Martens | Vega School | Stand For Something |
| Silver | Student - Indoor Posters | South Africa | n/a | n/a | Red & Yellow School of Logic and Magic | Hell, Who's In It? |
| Silver | Student - Collateral Design | South Africa | The Rainbow Restaurant | Record Albums | Vega School | The Rainbow Jazz Crate |
| Silver | Student - Collateral Design | South Africa | Direct Mailer | Twister | North-West University | Twister Club |
| Silver | Student - Publication Design | South Africa | Publication | Publication | North-West University | The Delicious Anatomy of Men |
| Silver | Student - Publication Design | South Africa | Megan Brits | Megan Brits | Stellenbosch Academy of Design and Photography | Eulogy of Grump |
| Silver | Student - Internet & Mobile Media | South Africa | Amnesty International | Wastenot App | Vega School | Wastenot |
| Campaign Bronze | Student - Newspaper & Magazine Advertising | South Africa | Zam-buk | Skin ointment | AAA School of Advertising Cape Town | Maklike tuis besoek - Vrugtekoek, Mojito, Blatjang |
| Campaign Bronze | Student - Integrated Campaign | South Africa | Sii | Effluent detection | Red & Yellow School of Logic and Magic | Swimming in it |
| Campaign Bronze | Student - Integrated Campaign | South Africa | University of Pretoria | Educational toolkit | University of Pretoria | Germatology |
| Bronze | Student - Motion Graphics | South Africa | Delusional Disorder | PSA | Greenside Design Center College of Design | Illusions vs Delusions |
| Bronze | Student - Radio Commercials | South Africa | Ithuba | Ithuba | AAA School of Advertising JHB | Numbers |
| Bronze | Student - Newspaper & Magazine Advertising | South Africa | Cape Union Mart | Cape Union Mart | Stellenbosch Academy of Design and Photography | Vat-Nie-Khaki |
| Bronze | Student - Logos and Identity Programmes | South Africa | 5 grandmasters | Chess Organisation | Greenside Design Center College of Design | 5 grandmasters |
| Bronze | Student - Logos and Identity Programmes | South Africa | Paper Plane | Identity Programme | The Open Window Institute For Arts and Digital Sciences | Paper Plane |
| Bronze | Student - Logos and Identity Programmes | South Africa | Maya Ekse | Self-Promotion | Stellenbosch Academy of Design and Photography | Self-Promotion |
| Bronze | Student - Logos and Identity Programmes | South Africa | Adri le Roux | Self-Promotion | Stellenbosch Academy of Design and Photography | Self-Promotion |
| Bronze | Student - Collateral Design | South Africa | Bos Ice Tea, Rocking the Daisies | Bos Ice Tea: Rocking The Daisies | North-West University | Bottomless Bos |
| Bronze | Student - Architecture, Interior Design & Temporary Structures | South Africa | Urban Zen | Interior Spa | Greenside Design Center College of Design | Urban Zen |
| Bronze | Student - Publication Design | South Africa | Street Scene | City Guide Booklet | Vega School | Double Take Durban |
| Bronze | Student - Publication Design | South Africa | n/a | n/a | Red & Yellow School of Logic and Magic | Animal Farm Revisited |
| Bronze | Student - Publication Design | South Africa | Phaidon | Frere-Jones: A study of the typeface luminary Book | AAA School of Advertising Cape Town | Frere-Jones: A study of the typeface luminary |
| Bronze | Student - Package Design | South Africa | Converse | All Stars | Red & Yellow School of Logic and Magic | Blanc canvas |
| Bronze | Student - Package Design | South Africa | QE01 | Philophobia | Red & Yellow School of Logic and Magic | THE ROYAL TEASE |
| Bronze | Student - Package Design | South Africa | De Villiers Chocolates | De Villiers Chocolates | Stellenbosch Academy of Design and Photography | De Villiers Chocolates |
| Bronze | Student - Package Design | South Africa | Emirates | Inflight Kids Meal Kit | Stellenbosch Academy of Design and Photography | Around the World |
| Bronze | Student - Internet & Mobile Media | South Africa | Gunslinger Longboards | Gunslinger Longboards | Vega School | Renegades |
| Bronze | Student - Internet & Mobile Media | South Africa | Carte Blanche | Jack Application | Vega School | Jack |
| Craft Gold | Student - Print & Design Crafts - Illustration | South Africa | Lefty | Seven Deadly Sins Poster | AAA School of Advertising Cape Town | Seven Deadly Sins |
| Campaign Craft Certificate | Student - Print & Design Crafts - Writing | South Africa | Zam-Buk | Lip Moisturiser | AAA School of Advertising Cape Town | No Shine - The Beach, Road Trip, The Notebook |
| Craft Certificate | Student - Print & Design Crafts - Art Direction | South Africa | Casper Schutte | Casper Schutte | Stellenbosch Academy of Design and Photography | Ja Oom Nee Oom |
| Craft Certificate | Student - Print & Design Crafts - Illustration | South Africa | None | None | Open Window Institute For Arts And Digital Sciences | Bad Blood |
| Craft Certificate | Student - Print & Design Crafts - Typography | South Africa | Izette Hohne | Self-Promotion | Stellenbosch Academy of Design and Photography | Self-Promotion |
Click here for the full list of winners!
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