“There are definitively great similarities between the target markets here in South Africa and in Australia. Our audiences share comparable lifestyles, which will provide a great fit for the Falke brand. We are continuously investigating opportunities to extend our market share and are convinced that this partnership will assist us in creating a brand presence in Australia,” said group marketing executive Keaton Quarmby.
The Australian endeavour will be spearheaded by former South Africans Matt and Brad Milne. The Sydney-based brothers have been running a successful distribution company in Australia for the past five years. The online shop will carry the Advance Performance range of sport-specific socks in the Run, Hike, Bike and Golf categories as well as a selection of everyday sports socks.
Falke South Africa is a subsidiary of the German textile giant, a fourth-generation family owned business that was founded in 1895. The South African operation was established in 1974 and currently manufactures approximately 7 million pairs of socks per year for the domestic and export market.
