Street Cred will be launched with a blogging expose - so even those not living in Gauteng can be part of it. You can follow the blogs of "Mzansi's Most Popular", as four blogging crews (PE, Cape Towen, Durban and Joburg) simultaneously duel it out on the "interweb", to see who can gain the most followers and be crowned the most prolific street bloggers.
International artists: Theophilus London, Va$htie and Masta Lee; as well as international guests: Woody (Sneaker Freaker founder and editor), SBTG aka Royalefam (who will be conducting an exclusive 12-man customising workshop), Levi Maestro (video blogger and tastemaker) and international store Patta from Amsterdam will be appearing. Local music acts include The BLK JKS, Khuli Chana, Desmond & the Tutus and many more.
Activities at this year's Str.Crd include: street ball, skateboarding, graffiti installations and BMX.
Str.Crd Sessions brings keynote speakers from the street industry to discuss street smarts vs book smarts and how they turned their love for street culture into commercial success stories.
Hhg.Str Fashion will be showcasing the latest and hottest sneaker and apparel brands in street fashion and designers from the BRICS countries (Brazil, Russia, India, China and SA). It will display the Nash Money x Str.Crd customised sneakers depicting the 11 official cultures. You can do your bit for charity by donating your second-hand shoes to ther Kick.Bin initiative and thereby gain free access to the event.
To join the campaign, log on to www.strcrd.com.
Tickets are R100 from Webtickets. For more information and to check the programme of events, go to www.strcrd.com.
