Marketing News South Africa

US Referral Institute opens first franchise in South Africa

Dr Ivan Misner, founder of Business Network International (BNI) and the Referral Institute, founded in California in 2001, has just launched the first Referral Institute franchise in South Africa.

BNI is well known to South Africans, through its 107 chapters and Referral Institute South Africa is part of the world's leading referral marketing, training, coaching and consulting company, with over 60 regions on four continents. Its goal is to teach business professionals and entrepreneurs throughout the world how to harness the power of word-of-mouth marketing (or referral marketing) in order to increase sales and develop sustainable business growth.

Claudia Lowry, master franchise owner of Referral Institute South Africa, says, “It has been well received in South Africa. Our clients are typically small to medium, open-minded business owners that believe in working smarter to gain new and better business. They are experienced, hungry for success and interested in personal development. Our clients gain the knowledge to be successful. These business owners have a healthy income, balanced lifestyle and successful careers and businesses that improve the economy in South Africa and they have become leaders in their community.”

Claudia Lowry
Claudia Lowry

Its Certified Networker III programme delivers both innovative referral marketing training and results. In the programme, delegates create and implement a power referral marketing system that will take their business and lifestyle to new levels. They learn the art of relationship building and the science of effective marketing to attract the type of clients they want to do business with. By providing relevant referral marketing instruction, continuous support and compassionate consulting, to develop a unified personal network, the Referral Institute creates communities of like-minded, successful entrepreneurs who generate amazing business and aspire to a spectacular life.

The Institute’s vision is to be a world leader helping entrepreneurs create Referrals For Life, which means that their clients will be working within communities of like-minded successful entrepreneurs around the world who believe in:
1. Growing their business by referral while developing incredible relationships
2. Developing a strategic message that clearly describes who you are and how you operate in business
3. Having choices and taking responsibility to gain new achievements
4. Being available to give to and receive from their community members
5. Ultimately having the balanced lifestyle they deserve

For more information, go to http://referralinstitute.co.za.

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