What's your media budget worth?
Leahy dissects each medium type and channel from those that contribute to higher media inflation and those that buck the trend. He sheds light on this year's analysis of capital cost and performance comparisons by media category, together with a detailed breakdown of the components of the various media segments.
Overall, television media inflation does not tell the entire story, as interesting differences between 'free to air' and 'Pay TV' emerge. Media is a highly volatile business, new opportunities are constantly being presented and more data is being produced more frequently. There is increasing competitiveness between media types and within media types, resulting in rapid changes in rates, performance and calculated value for money.
The presentation begins at 4pm at Ster-Kinekor Preview Theatre 185 Katherine Street, Sandton, Johannesburg.
Sharlene Vallance, executive committee member of the ABF says, "We're thrilled to have Chris all to ourselves for a day. We have not had a golf day in Cape Town for some time and he will be a great addition to the festivities, as we reintroduce this event to the industry. We really appreciate his time and effort and look forward to hosting a real powerhouse event."
Moerdyk is the former head of strategic planning and public affairs for BMW South Africa and spent 16 years in the creative and client service departments of various ad agencies, before being appointed as resident director of Lindsay Smithers-FCB in KwaZulu-Natal. These days he spends his time as a sought after corporate marketing analyst, advisor, writer and media commentator.
Four balls for the event are still available and sponsorships on various holes are available as well as an opportunity to sponsor the halfway house and entertainment for the evening.
For more, email az.oc.fba@enelrahs.
