Don't overlook the mobile searcher

23 Apr 2014

Forty-five percent of mobile searches are "goal-oriented," and are done with an eye to accumulating information to make a decision or purchase in the near term. The mobile search is an important indicator of buying intent. It increasingly is becoming part of the "last mile," meaning a searcher who goes to mobile to seek out information typically is close to pulling the trigger on an action.

The mobile browser is not dead, exactly, but if it were an animal it might be on the endangered species list.

Mobile users are spending more time using mobile apps and less and less time surfing the Web from their mobile devices, based on recent statistics from Flurry.

Apps took up 86% of the average US mobile consumer's time online, or 2 hours and 19 minutes per day, the firm reported.

By contrast, time spent on the mobile Web averaged just 14% of the US mobile consumer's time, or 22 minutes per day.

Read the full article on E-CommerceTimes.com