Now in its ninth year, Fresh Connections: Southern Africa has proven itself as a key connecting point for global and regional decision-makers from across the entire fresh fruit and vegetable supply chain including retailers, producers, importers/exporters, distributors, wholesalers, service and input suppliers, associations and government officials. The event is a successful combination of conference, exhibition and new connections roundtable.
"I believe that the challenges and opportunities facing the fresh produce industry worldwide are much too promising, or too challenging, for any one organisation to think that it's capable of making progress alone,” says Anouk Sijmonsma, PMA Regional Vice President.
“Building partnerships matters, as does creating global connections, driving produce consumption, and contemplating the sustainability of our business. It is essential for retailers to know and show the end consumer what produce is available. For them to do so, it is imperative that they have direct connections to growers.
“In addition, a big part of our industry is international and international trade can only be accomplished if the correct interpersonal relationships are in place," says Sijmonsma. “Fresh Connections brings people together and enable them to connect - something that is essential in an industry in which success is based on personal connections that cross borders.”
Key topics that will be addressed at the conference include:
The speaker line-up:
Siv Ngesi, South African actor-comedian will step up to the podium as master of ceremonies.
The Center for Growing Talent (CGT) will host the following events:
PMA Fresh Connections is part of an international series of events that PMA annually organises and promotes across the world. These events are hosted in Australia New Zealand, China, South Africa, Mexico, Brazil, Chile and the United States of America.
For more information on the programme and registration visit www.pma.com/FCSouthernAfrica or contact: Lindie Stroebel, General Manager PMA Southern Africa on email moc.amp@lebeortsL.
The Produce Marketing Association (PMA) is a trade organisation representing companies from every segment of the global fresh produce and floral supply chain. PMA helps members grow by providing connections that expand business opportunities and increase sales and consumption. PMA has a unique network of more than
63,000 contacts from more than 2,700 member companies, based in 95 countries across six continents. These contacts span all sizes and types of businesses across the supply chain.
Lindie Stroebel
General Manager: PMA Southern Africa
Cell: +27 (0) 79 497 1594
Email: moc.amp@lebeortsL
Jennifer Roets
moc.amp@ASgnitekram
Bella Geldenhuys
az.oc.snoitcennochserf@sgnikoob