It is only natural. A new business is like a baby, and not unlike a new mother, business owners or founders could find it difficult to leave some aspects of their brainchild in the hands of others. It's completely understandable, because there is a lot on the line. Creating a new business requires a massive time commitment, not to mention the monetary investment.
Eventually, as your company grows, you have to let go, otherwise you will overextend yourself and risk completely burning out yourself and your business. So that leaves you with little choice but to delegate and even outsource some tasks, especially as your business becomes more established.
One such task that is perfect for outsourcing and which will help your business to become established, is lead generation. In order for your business to grow and thrive, you need customers. People can't buy your product or service if they aren't aware of it. Lead generation is a tried and tested way of finding your target audience in order to market to them. It is a niche skill and if done correctly, it can become one of your company's most valuable assets.
However, even if you know how to hone in on your target market and to cull prospective customers from there, the process of lead generation is still a time consuming endeavour. Outsourcing that job to a qualified and reputable lead generation firm will free up valuable time for your employees to focus on their own areas of expertise and getting their own work done. For your sales team, this means they can spend their energy on closing the deal.
Time is not the only commodity that will be saved. Outsourcing lead generation can save you money as well, because even if you pay experts to do the job for you rather than using your existing staff to fulfil those duties, you will still reduce your overall costs in reaching your appointment setting goals. If you do decide to use your own team, they might become so overwhelmed that you could end up spending money on assistants, additional tools or equipment to help them anyway. By outsourcing the job to professionals whose expertise is in lead generation, you will receive guaranteed, qualified leads interested in what your company has to offer.
We will work with your company to identify a target market, either by using your existing customer base, or from our own databases. The CG Consulting team then reaches out to those customers by calling them and setting up qualified appointments with leads that express an interest in the products or service your company has to offer.
The one argument people might use against outsourcing lead generation is that your own team knows your business inside and out. While I acknowledge again that it can be nerve-wrecking handing over part of your business to others, getting an outsider's fresh perspective can help you to view your company and goals in a new light. This will allow you to reassess it if necessary, which could lead to even more growth and success.
