Munslow, who is also a regional board member of IABC Africa as well as regular Bizcommunity contributor, will discuss the increasingly important role of strategically aligned internal communication practices that deliver impact level brand engagement to an organisation.
Munslow was a speaker at this year's conference and was asked to return for 2012. Before that, South African Gail Cameron, founder and MD of the IE Group, was a speaker in 2010.
Munslow told Bizcommunity on Wednesday, 9 November 2011, "It is an honour to be invited to speak to a global audience of your peers. To have had the previous presentation so well-received and to be invited back demonstrates the high calibre of internal communication strategy available here in SA - to the extent that it is regarded as cutting-edge at an international level.
"SA has only had a limited number of speakers addressing this international audience in the past, and it bodes well see more local experts speaking at a global level. Next year's presentation, incorporating the Brand Engagement Compass, will aim to once again focus on strategy and business as opposed to tactics. "
"It will include a discussion around the strategic building blocks of an internal communication capability and a case study that demonstrates how such a capability is developed, established, executed and sustained," he says. "It is beneficial for those who need to set up a capability from the ground up, as well as those who are looking to restructure internal communication in line with best of practice methodologies."
The theme for the conference is 'Forward Thinking: 2015 Vision', which is intended to bring an active, future-oriented message through, focusing on forward thinking and forward looking, as it is important for communicators, organisations and professionals to have a vision for the role of communication.
Says Linda Hamman, CEO of Talk2Us, "I am delighted that there is a global recognition for the work we are doing... Being asked to present our tested approach to a global audience of communicators is another indication of the importance of a strategic approach to internal communication."
For more, go to www.iabc.com/wc/.
Updated at 9.23am on 9 November 2011.
Updated at 5.19pm on 9 November 2011.
