And what is it about our creative and decisive millennials that drive most a wee bit crazy?
"They are just not like us. Time management does not matter and the 'me, myself and I' attitude does not work for me."
Although a common generalisation – I have had the privilege of working with some mighty fine, dedicated and passionate millennials – who, in a heartbeat, I would raise the good commentary flag on.
So for the PR fledgelings, let me share three tactical secrets to win over the 'not so millennial.'
If you are in it for the pretence of fame, think again. This industry is built for the passionate, dedicated souls who put in lengthy hours, beat themselves through many innovative concepts and relish as a team in results-driven outcomes.
You will be amazed at how much can be achieved and how quickly your progress will be noticed as genuine team support.
Never be afraid to call SOS. Nothing is more debilitating than not accepting help. Look at what works, then find your way of achieving results.
