The panel of judges includes musician and producer Zakes Bantwini (Music), entrepreneur and brand expert Thebe Ikalafeng (Hansa), former Miss South Africa Augustine Masilela (Community) and South African Breweries marketing manager Kelebogile Mashigo (Home).
They will decide on the top three in each category, with consumers then voting for the winners on the website, via SMS and through the interactive response voice line.
"The Music category looks for an invention that is music related, drawing its inspiration from the brand's previous advertising campaigns where the lead character Vuyo creates a musical instrument inspired by the vuvuzela," said Mashigo.
"In the Hansa category, people are invited to collaborate with the brand to come up with new ideas such as how to collect used bottles or enhance a celebratory occasion where a round of beers would be consumed, while the Community category looks for creative solutions to ease some of the struggles which affect our lives. It could be a mobile RDP house, solar powered lighting systems or community announcement networks. Through our communication we hope to encourage more thought and innovation around community development," Mashigo said.
For the Home category, the judges are looking for an idea that will make tedious daily tasks simpler and more fun - a bar fridge that plays music, slippers which double as floor mops or a bicycle with a lawnmower attached.
The Dream Fund is an initiative that will be used to reward consumers who come up with exciting big ideas and, where practical, help them to realise it. The brand will donate 10c from every bottle sold to the Dream Fund and give away R10 000 in a weekly draw.
For more information, go to www.hansa.co.za or call toll free on +27 (0) 800 200 000 before 11 August 2012.
