Digital News South Africa

Revealed: MMA SA Smarties 2018 shortlist!

The MMA SA Smarties shortlist has been announced, as part of the global mobile marketing awards programme that honours innovation and creativity while measuring the impact and success of mobile on business.

MMA’s country director, Sarah Utermark explained that the impact that mobile has on business in the digital space continues to grow each year. That's why the Smarties maintain their ethos on measurement and results, coupled with innovation and technology.

On this year's entries, MMA SA Chair and head judge, and CMO at Tyme Luisa Mazinter, says the standard is impressive, especially as there are so many ways nowadays for brands to reach their customers through mobile, so agencies are beginning to experiment and innovate in ways never seen before.

Fellow judge Lana Strydom, executive head of digital, social and content marketing at Vodacom, adds that this led to some great examples on how bots are being integrated into the customer journey, allowing for meaningful, repeat engagement if used effectively in the media mix.

The shortlisted work in each category is as follows:

CategoryEntry NameAdvertiser BrandLead Agency
Products & Services#ShieldReadyShieldGorilla
Debonairs Smokin’ BBQDebonairsAdColony
Lead GenerationKFC CRM Rewards ProgramKFCYonder Media
Shoprite Checkers Win a CarShopriteYonder Media
CapfinCapfinMindshare
Location basedKFC ZingerKFCVicinity Media
LucozadeSuntoryMindshare
Dischem – Winter Care Guide Dischem Mobiclicks
Mobile Social #ShieldReadyShieldGorilla
Miller Genuine Draft Mbali ChatbotMillerJust Palm
Pressure MomentsShieldGorilla
Mobile VideoOMO Father’s Day OMODigitas Liquorice
Heineken AuroraHeinekenAdColony
Knorr Whatsfordinner Leave No Food BehindKnorrDigitas Liquorice
Volkswagen SA – How to Adventure 360VolkswagenMobiclicks
Cross Media Surf School of ShineSurfDigitas Liquorice
Fruit-Full mobile gameTru Cape Fruit Red Cherry Interactive
Be The Next ChampionShieldGorilla
Cross MobileLucozadeSuntoryMindshare
InnovationAdd Hope VRKFCMark 1
Miller Genuine Draft Mbali ChatbotMillerJust Palm
LucozadeSuntory Mindshare
Fruit-Full mobile gameTru Cape Fruit Red Cherry Interactive
Unilever Top SellersUnileverDigitas Liquorice
Brand Awareness#ShieldReadyShield Gorilla
World Toilet Day 2017DomestosNiche Guys
Killer CombinationsDomestosNiche Guys
Add Hope VRKFCMark 1
Relationship Building/ CRMUnilever Top SellersUnileverDigitas Liquorice
KFC CRM Rewards ProgramKFCYonder Media
Social ImpactCoding a Better Future ABSAYDigital
Add Hope VRKFCMark 1

The awards evening will be held on 1 November at the Maslow in Sandton. Visit the MMA SA website, and follow MMA SA on Twitter for more information.

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