Visiting as many media houses as possible
"Joe and I are visiting as many media houses as possible to familiarise the industry with the new code," Retief told Bizcommunity.com yesterday, Thursday, 20 January 2011.
Retief flew to Cape Town on Wednesday, where he was due to hold talks with Media24 and Independent Newspapers Group-owned publications.
"Next week I'll be in Port-Elizabeth to do the same. Joe is doing that today in Durban and Mpumalanga. One of us will speak to the Association of Independent Newspapers next month. We are also sending posters containing the new code to media houses, to be put up in their newsrooms," he said.
Launched last week
The new code, whose sections have increased from eight to 13, was launched last week, 14 months after the Press Council made a decision to review its system, including the code, with the sole objective in mind: raise the ethical standards of print journalism.
The newly baptised code is made up of the following new features:
In terms of newsgathering, the new code requests that news must be obtained legally, honestly and fairly, by someone identified as a journalist.
Regarding privacy - an issue that has often been at the centre of conflict with high-profile people such as politicians and celebrities - 'rape victims' (including children) and 'HIV/AIDS status protected' have been added in the section that initially included exceptional care, consideration in matters involving the private lives and concerns of individuals
Other additions and alterations include:
"The press shall avoid checkbook journalism, where informants are paid, particularly when criminals are involved, except where the material concerned ought to be published in the public interest and the payment is necessary for this to be done," the newly revamped press code explains.
Phenomenal public input
According to Retief, the public's input has been phenomenal, with requests emanating from ordinary citizens to reinforce clauses such as dignity, HIV/AIDS, prohibition of advertising of adult content, discrimination, hate speech, confidential sources and children.
The new code is also the fruit of studying more than 100 international codes, including 25 from Africa, 22 from Europe and 18 from Asia.
While the Press Council reiterates that the old code was good and the new one is excellent, it does, however, insist that nothing is perfect.
Last week, Retief wrote in the Cape Times newspaper: "This is not to say that the new code is perfect and that it will never be amended or changed. Unlike the Bible or the Koran, it is a living document in the sense that it can (and probably will) change at some later stage."
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