The Agency of the Year Award was a tie between Playmakers and Dentsu Redstar. This is the second year in a row that Playmakers has won Agency of the Year.
“We extend huge congratulations to the team at Dentsu Redstar, who impressed the judges with their award-winning entry in the Best Use of Mobile category, for Heineken’s, “When you drive, never drink” campaign which cinched the Roger Garlick Grand Prix Award.” Says Taryn Naledi Hood, Amasa Awards Committee.
There were a number of new categories that were added to the Amasa Awards in 2019 to accommodate the growth and development of the industry. In order to remain on par with global standards agencies and awards are taking on a more integrated approach as digital becomes more and more entrenched in the marketing mix.
“Once again a big thank you to the industry, agencies, media owners, clients and judges who support and build the industry. As an NGO this would never have happened without our sponsors; The MediaShop, Christopher Africa, Contact Media & Communications, Gumtree, Heart FM, East Coast Radio, Jacaranda FM, Kaya FM, Mediamark, Spark Media, Relativ Media and Publicis Media,” concludes Charlie Wannell, Amasa Awards Committee.
| CATEGORY | BRAND | PRODUCT | TITLE | ENTRY AGENCY | AWARD |
| Roger Garlic Grand Prix | |||||
| Best Use of Mobile | Heineken | Heineken Larger | When You Drive, Never Drink | Dentsu Redstar | Grand Prix |
| Amasa Awards Agency of the Year 2019 | |||||
| Two agencies took the award with a tied point score. | Dentsu Redstar | Agency of the year 2019 | |||
| Best Integrated | |||||
| Best Integrated Campaign: B2B | Syspro | Syspro ERP | Take a Closer Look | Demographica | Gold |
| Best Integrated Campaign: Financial | Absa | Absa Brand | Africanacity | Carat | Gold |
| Best Integrated Campaign: Financial | IndieFin | Life Insurance | IndieFin Mullets Campaign | Vizeum | Highly Commended |
| Best Integrated Campaign: FMCG | Mondelez | Hall's | OMFCC | Starcom | Highly Commended |
| Best Integrated Campaign: FMCG | Old Spice | Old Spice Deodorant | Inja Ye Game | MediaCom South Africa | Highly Commended |
| Best Integrated Campaign: FMCG | Coca Cola | Coca Cola Cold Drink | Share A Coke With Me | MediaCom South Africa | Highly Commended |
| Best Integrated Campaign: FMCG | Unilever | Dove | Dove Show Us | PHD Media South Africa | Highly Commended |
| Best Integrated Campaign : Rest of Africa | Coca-Cola | Coca-Cola | Coke and Meal | MediaCom South Africa | Highly Commended |
| Best Integrated Campaign: Media, Entertainment & Leisure | No Award | ||||
| Best Integrated Campaign: Retail (Incl. e-commerce and QSR) | No Award | ||||
| Best Integrated Campaign: Travel & Tourism* | No Award | ||||
| Best of the Best Use | |||||
| Best Branded Content Campaign | RMB | Brand | Solutionist Thinking | Primedia Broadcasting | Highly Commended |
| Best Contribution by a Media Owner (Only media owners to enter) | Mango | Mango Airlines | Find the Mango Seat | Mediamark | Highly Commended |
| Best Experiential / Event Campaign | Coca-Cola | Coca-Cola | #SeeYouThrough | Playmakers | Gold |
| Best Experiential / Event Campaign | KFC | KFC | Big Bucket | Playmakers | Highly Commended |
| Best Online Campaign | Mondelez | P.S. | Cadbury P.S. Valentines Day 2019 | Starcom | Gold |
| Best Online Campaign | IndieFin | Life Insurance | IndieFin Mullets Campaign | Vizeum | Highly Commended |
| Best Social Media Strategy | No Award | ||||
| Best Sponsorship | Coca-Cola | Coca-Cola | #SeeYouThrough | Playmakers | Gold |
| Best Sponsorship | KFC | KFC | KFC BIG BUCKET | Playmakers | Highly Commended |
| Best Trade Marketing | ROOTS | ROOTS | ROOTS 2019 | SPARK Media | Gold |
| Best Use of a Small Budget (<r150k)> | Fishaways | Fishaways | Food for Thought | The MediaShop | Gold |
| Best Use of Mobile | Heineken | Heineken Larger | When You Drive, Never Drink | Dentsu Redstar | Gold |
| Best Use of Out Of Home | Sol | Sol | Taste the Sun | Dentsu Redstar & Posterscope | Highly Commended |
| Best Use of Out Of Home | Toyota | Corolla | Beaded Billboard | Meta Media | Highly Commended |
| Best Use of Radio | Capitec | Financial Education | Financial Education | Meta Media | Highly Commended |
| Best Use of Technology / Data | Capitec | Join Us | Januworry | PHD Media South Africa | Gold |
| Best Use of Television | Audi | RS | The Audi TV Hack | PHD Media South Africa | Highly Commended |
| Ignition Award for Students | Beeno | Beeno Dog biscuits | Keep their tails wagging | University of Johannesburg | Gold |
| Ignition Award for Students | Coca Cola Iron Brew | Iron Brew | #KuphelaAzania | University of Johannesburg | Highly Commended |
