Direct Marketing News South Africa

All the DMASA Assegai Awards' finalists

The South African Direct Marketing Industry's (DMASA) Assegai Awards finalists have been announced.
Source: © Assegai Awards  The Assegai Awards' finalists have been announced
Source: © Assegai Awards Assegai Awards The Assegai Awards' finalists have been announced

Since their inception, the Assegai Awards have striven to benchmark the South African Direct Marketing industry (DMASA) and an Assegai Award is a mark of victory in Integrated Marketing excellence.

Global stage

This year the Awards are on the global stage. The Awards have been aligned with the Global International Echo Awards, with similar categories, submission format, and more International judges. Gold Assegai Award category winners can have their submissions considered for a Global Echo Award, made possible by the newly forged relationship between the DMASA and the New York-headquartered US Association of National Advertising (ANA), which run the Global Echo Awards.

A new look Assegai Awards trophy for the 2022 season, for all silver, bronze, and leader award winners, will also be revealed at the Assegai Awards Gala Evening on Thursday, 10 November 2022 at The Venue in Melrose Arch.

The finalists

Company nameAward categoryEntry name
OGILVYCampaign for CSR / Social GoodPEP – THE LAY-BY BUDDY INITATIVE
Red SeptemberSocial MediaNatura Rescue Day to Day Campaign
OgilvyCampaign for CSR / Social GoodCadbury Bridges the Literacy Gap with SA’s First Digitally Crowdsourced Library #inourownwords
Hello SquareMobileFind Amandla Wakho
Sauce AdvertisingCampaign for CSR / Social GoodStand Together - Slipper Day (Reach for a Dream)
WoolworthsCRM / Customer Loyalty CampaignWRewards Play & Win
Flume Digital Marketing & PRCustomer Acquisition CampaignRegent
OLIVER MARKETING (PTY) LTDMobileOLA Season 2021/2022
Flow CommunicationsCampaign for under R500 000MPA Day
Flume Digital Marketing & PRCampaign for under R500 000The Capital Hotels SEO
LevergyCampaign for under R500 000New Balance x FalkoONE
LevergyIntegrated CampaignTasting Notes: A Story of Sound and Wine
LevergyBranded ContentTasting Notes: A Story of Sound and Wine
LevergyCRM / Customer Loyalty CampaignTasting Notes: A Story of Sound and Wine
OLIVER MARKETING (PTY) LTDCRM / Customer Loyalty CampaignWuhu Rewards
LevergyIntegrated CampaignNedbank YouthX
LevergyShared ValueTasting Notes: A Story of Sound and Wine
LevergyCustomer Acquisition CampaignNedbank YouthX
HavasData-Inspired InsightDie-aai-whaai
OGILVYData-Inspired InsightENTRY TITLE: VOLKSWAGEN POLO – GAME ON
OLIVER MARKETING (PTY) LTDData-Inspired InsightWuhu X Shield
KintaroSocial MediaYou Click, We Car - motus.cars
KintaroAutomotiveYou Click, We Car - motus.cars
MediaComShared ValueCell C Extensions
Sauce AdvertisingData-Inspired InsightDebonairs Pizza - The Chicken Trial
The Hardy Boys, a Wunderman Thompson CompanyTechnology & CommunicationDonate your voice
MediaComExperientialCell C Extensions
The Hardy Boys, a Wunderman Thompson CompanyCampaign for CSR / Social GoodDonate your voice
Network BBDOBusiness Products & ServicesMeltdown
The Hardy Boys, a Wunderman Thompson CompanyVideo ContentDonate your voice
OGILVYIntegrated CampaignCARLING BLACK LABEL– CARLING CUP
BabyYumYum.co.zaPublishing, Entertainment, Media & SportsThe BabyYumYum Virtual Parenting Experience 2022 powered by Momentum Medical Scheme
ICONAFCustomer Acquisition CampaignSTANDARD BANK
Flume Digital Marketing & PRMobileWoolworths Valentines Day 2022
ClockworkSocial MediaMeta - #Changemakers
Flume Digital Marketing & PRVideo ContentCanon Festive Campaign 2021
ClockworkCampaign for CSR / Social GoodGreen Door - #RewriteOurProverbs
Flume Digital Marketing & PRBranded ContentCanon Festive Campaign 2021
Flume Digital Marketing & PRRetail & E-TailWoolworths Valentines Day 2022
Flume Digital Marketing & PRData-Driven TechnologyWoolworths Christmas 2021 Campaign
Flume Digital Marketing & PRShared ValueNedbank MoneyEDGE
Network BBDOCustomer Acquisition CampaignMeltdown
Flume Digital Marketing & PRTravel, Hospitality & TransportationThe Capital Hotels SEO
Network BBDOCampaign for under R500 000Meltdown
OGILVYIntegrated CampaignENTRY TITLE: VOLKSWAGEN POLO – GAME ON
Penquin and Spitfire InboundIntegrated CampaignSuzuki Auto South Africa - Strategic Growth
HellosquareBranded Content28 Days till 28 May
GorillaExperientialThe Huletts Sweet List
MobiclicksMobileMake It A Day, The Quarter Pounder Way
Wunderman ThompsonVideo ContentIt can be only in SA
GorillaVideo ContentHuletts Grown With Kindness
GorillaVideo ContentTHIRSTI Waterboks
MediaComBranded ContentCell C Extensions
Machine_Financial ServicesThe Reality Of Engagement
Machine_CRM / Customer Loyalty CampaignThe Reality of Engagement
Ogilvy South AfricaBranded ContentENTRY TITLE: VOLKSWAGEN POLO – GAME ON
Machine_Food & BeverageFlamin’ Hot Duets
Machine_EmailThe Reality of Engagement
The Hardy Boys, a Wunderman Thompson CompanyBranded ContentDonate your voice
Machine_Campaign for under R500 000Xhosa-fying Halloween
Machine_Direct MailXhosa’fying Halloween
Machine_ExperientialAll-Invitational Event
LevergyData-Driven TechnologyTasting Notes: A Story of Sound and Wine
Machine_Data-Inspired InsightUCL Live Experience
OLIVER MARKETING (PTY) LTDData-Driven TechnologyWuhu X Shield
Machine_Social MediaUCL Live Experience
Machine_Multi-LanguageXhosa’fying Halloween
Grey AfricaIntegrated CampaignThe People vs Savanna Cider
Grey AfricaExperientialSAVANNA #TWIRRASHADE
GreyBranded ContentViceroy - Vul'Umlomo.
Hoorah Digital SA (PTY) LTDShared ValueHi-Tec FreedomShared
Forge AdvertisingCustomer Acquisition CampaignRenault Mirrors
PromiseEmerging TechnologiesCastle Lite Lulu
PromiseFood & BeverageCastle Lite Lulu
Suzuki SABrand of the yearSuzuki SA - South Africa's Best Selling Car Brand
PromiseConsumer Products & ServicesCastle Lite Lulu
Lunar Trading (Pty) Ltd trading as Eclipse CommunicationsFood & BeverageThe Bright Side
Wunderman ThompsonTravel, Hospitality & TransportationA year of Calabash
Wunderman ThompsonBranded ContentUz'bheke - Check Yourself Campaign
Wunderman ThompsonSocial Media#FinanceFitSA
Wunderman ThompsonVideo ContentUz'bheke - Check Yourself Campaign
Wunderman ThompsonShared Value#FinanceFitSA
Wunderman ThompsonBranded ContentIt can be only in SA
Matriarch MarketingFood & BeverageMiss Soweto
Wunderman ThompsonFood & BeverageUz'bheke - Check Yourself Campaign
Wunderman ThompsonSocial MediaIt can be only in SA
Wunderman ThompsonSocial MediaUz'bheke - Check Yourself Campaign
Matriarch MarketingFood & BeverageSA's Biggest Breakfast
Sauce AdvertisingCampaign for under R500 000Stand Together - Slipper Day (Reach for a Dream)
Sauce AdvertisingNot For ProfitDo it for more - Mugg & Bean
OgilvyCampaign for CSR / Social GoodHOW DSTV USED HALLOWEEN SCARIES TO SHOW REALITY OF WOMEN IN SA
National Sea Rescue InstituteNot For ProfitNSRI Website
OgilvyDisplay / SearchKFC Where there’s a bucket, there’s a family
OgilvyIntegrated CampaignKFC Where there’s a bucket, there’s a family
Ogilvy South AfricaIAS Agency CredentialsOgilvy
OgilvyMulti-LanguageCadbury Bridges the Literacy Gap with SA’s First Digitally Crowdsourced Library #inourownwords
OgilvyFood & BeverageKFC Box Meals - Making Fast Food Slow
OgilvyBranded ContentCadbury Bridges the Literacy Gap with SA’s First digitally Crowdsourced Library #inourownwords
OgilvyExperientialAnglo American Metavention Mining Indaba
OgilvyBranded ContentKotex - Turn up the volume on period stigmas
OgilvyPublishing, Entertainment, Media & SportsCadbury Bridges the Literacy Gap with SA’s First digitally Crowdsourced Library #inourownwords
Ogilvy South AfricaIntegrated CampaignHOW ANGLO AMERICAN LEVERAGED THEIR ESTABLISHED AND INTEGRATED CONTENT UNIVERSE TO REACH OVER 30 MILLION PEOPLE AND CONTINUE DELIVERING AGAINST OBJECTIVES THROUGH THE ADDED COMPLEXITY OF NARRATING COVID-19 AND THE CALL TO VACCINATION
OgilvyConsumer Products & ServicesKotex - Turn up the volume on period stigmas
OgilvyCRM / Customer Loyalty CampaignColgate CRM Lite
Ogilvy South AfricaCRM / Customer Loyalty CampaignDStv Rewards - “How The DStv Rewards loyalty program gave a new meaning to loyalty “
OgilvyBranded ContentKFC Where there’s a bucket, there’s a family
Ogilvy South AfricaEmailDStv Rewards - Restoring the joy that was stripped away
Ogilvy South AfricaCRM / Customer Loyalty CampaignDStv Rewards, The Gift That Keeps On Giving…
Ogilvy South AfricaData-Inspired InsightHow DStv Rewards Turned Birthday Woes Into Birthday Wows
OGILVYIntegrated CampaignCASTLE LITE – SWITCH TO RENEWABLE
Ogilvy South AfricaDisplay / SearchVOLKSWAGEN POLO VIVO #MswenkoChallenge
Ogilvy South AfricaSocial MediaVOLKSWAGEN POLO VIVO #MswenkoChallenge
Ogilvy South AfricaCampaign for under R500 000VOLKSWAGEN POLO VIVO #MswenkoChallenge
OGILVYFood & BeverageCARLING BLACK LABEL – BRIDE ARMOUR
OGILVYPublishing, Entertainment, Media & SportsCARLING BLACK LABEL– CARLING CUP
Ogilvy South AfricaFood & BeverageENTRY TITLE: CARLING BLACK LABEL– CARLING CUP
OGILVYExperientialCARLING BLACK LABEL– CARLING CUP
OGILVYVideo ContentVOLKSWAGEN T-ROC – THE DRIVE TO DEFY
OGILVYData-Inspired InsightCARLING BLACK LABEL– CARLING CUP
OGILVYEmerging TechnologiesENTRY TITLE: VOLKSWAGEN POLO – GAME ON
OGILVYIntegrated CampaignVOLKSWAGEN T-ROC – THE DRIVE TO DEFY
OGILVYIntegrated CampaignCARLING BLACK LABEL– CLASS OF IT OWN
OGILVYData-Driven TechnologyCARLING BLACK LABEL– CARLING CUP
OGILVYCampaign for CSR / Social GoodCARLING BLACK LABEL – BRIDE ARMOUR
OGILVYData-Inspired InsightCARLING BLACK LABEL – BRIDE ARMOUR
OGILVYIntegrated CampaignCARLING BLACK LABEL – BRIDE ARMOUR
OGILVYData-Driven TechnologyCARLING BLACK LABEL – BRIDE ARMOUR
OGILVYShared ValueCARLING BLACK LABEL – BRIDE ARMOUR
OGILVYCampaign for CSR / Social GoodCASTLE LITE – SWITCH TO RENEWABLE
OGILVYFood & BeverageCASTLE LITE – SWITCH TO RENEWABLE
OGILVYExperientialCARLING BLACK LABEL – BRIDE ARMOUR
PenquinSocial MediaSuzuki Auto South Africa - #MoveSmart
PenquinVideo ContentSuzuki Auto South Africa - #MoveSmart
Penquin and Spitfire InboundData-Inspired InsightSuzuki Auto SA - Auto-mation Drives Success
PenquinYoung Direct Marketer of the YearNicole Glover
Hoorah Digital SA (PTY) LTDConsumer Products & ServicesNestlé Belly Bestie
Flow CommunicationsCampaign for under R500 000Sci-Bono Discovery Centre’s 4IR campaign
RookdigitalFood & BeverageSasko Engagement Building campaigns
Flow CommunicationsTravel, Hospitality & TransportationSci-Bono Discovery Centre’s 4IR campaign
AbsaEmerging TechnologiesAbsa intARview
Hoorah Digital SA (PTY) LTDMobileNestlé Belly Bestie
Hoorah Digital SA (PTY) LTDIntegrated CampaignBain’s Sonic Symphony
AbsaBranded ContentAbsa Role in Society
Hoorah Digital SA (PTY) LTDIntegrated CampaignHi-Tec FreedomShared
Hoorah Digital SA (PTY) LTDCampaign for CSR / Social GoodHi-Tec FreedomShared
OctagonPublishing, Entertainment, Media & SportsSunshine Tour #GreatnessBeginsHere
Game MassmartRetail & E-TailGame Black November
Hoorah Digital SA (PTY) LTDTechnology & CommunicationNestlé Belly Bestie
Forge AdvertisingCampaign for under R500 000Renault Mirrors
ArcCRM / Customer Loyalty CampaignBurger King App CRM
OGILVYAutomotiveVOLKSWAGEN T-ROC – THE DRIVE TO DEFY
Ogilvy South AfricaAutomotiveVOLKSWAGEN POLO VIVO #MswenkoChallenge
OGILVYAutomotiveVOLKSWAGEN POLO – GAME ON
Penquin and Spitfire InboundAutomotiveSuzuki SA - South Africa's Best Selling Car Brand
OgilvyBusiness Products & ServicesAnglo American Metavention Mining Indaba
Machine_Consumer Products & ServicesUCL Live Experience
Hoorah Digital SA (PTY) LTDFood & BeverageBain’s Sonic Symphony
OgilvyConsumer Products & ServicesCadbury grows share by inspiring SA’s generosity to co-create contemporary African literature #inourownwords
OgilvyConsumer Products & ServicesKFC Box Meals - Making Fast Food Slow
PublicusConsumer Products & ServicesNIVEA Luminous 630 Anti dark mark - Precision marketing
The Hardy Boys, a Wunderman Thompson CompanyConsumer Products & ServicesDonate your voice
Flow CommunicationsFinancial ServicesHollard Do It On Purpose
LevergyFinancial ServicesNedbank YouthX
Machine_Financial ServicesNgage
RCS BNP ParibasFinancial ServicesRCS Loans Cross-sell Direct Mail
Wunderman ThompsonFinancial ServicesIt can be only in SA
Machine_Food & BeverageAll-Invitational Event
Machine_Food & BeverageXhosa-fying Halloween
OGILVYFood & BeverageCARLING BLACK LABEL– CLASS OF IT OWN
HellosquareHealth, Wellness & Pharmaceutical28 Days till 28 May
OgilvyHealth, Wellness & PharmaceuticalBestmed made better
ClockworkNot For ProfitGreen Door - #RewriteOurProverbs
LevergyPublishing, Entertainment, Media & SportsNedbank Breaking Barriers
Sunshine TourPublishing, Entertainment, Media & SportsSunshine Tour #GreatnessBeginsHere
Flume Digital Marketing & PRRetail & E-TailWoolworths Easter Campaign 2022
Hoorah Digital SA (PTY) LTDRetail & E-TailHi-Tec FreedomShared
ArcEmailBurger King CRM Emails that Reward YOU
OgilvyEmailColgate CRM Lite
OLIVER MARKETING (PTY) LTDEmailWuhu X Shield
OGILVYExperientialENTRY TITLE: VOLKSWAGEN POLO – GAME ON
Flume Digital Marketing & PRMobileWoolworths Easter Campaign 2022
Ogilvy South AfricaMobileHOW SEASON 7 OF ANGLO AMERICAN’S MAKARAPA CITY LEVERAGED THE UNIQUE ATTRIBUTES OF MOBILE PLATFORMS TO INCREASE ENGAGEMENT AND REACH, BUILD TRUST AND POSITION ITSELF AS A RELATABLE, COMMITTED AND TRUSTED MEMBER OF MINING HOST COMMUNITIES
OGILVYMobileCARLING BLACK LABEL– CARLING CUP
PromiseMobileCastle Lite Lulu
GorillaSocial MediaThe Huletts Sweet List
Machine_Social MediaAll-Invitational Event
Machine_Social MediaFlamin’ Hot Duets
OGILVYSocial MediaENTRY TITLE: VOLKSWAGEN POLO – GAME ON
PromiseSocial MediaCastle Lite Lulu
The Hardy Boys, a Wunderman Thompson CompanySocial MediaDonate your voice
Wunderman ThompsonSocial MediaA year of Calabash
OGILVYVideo ContentCARLING BLACK LABEL – BRIDE ARMOUR
OGILVYVideo ContentENTRY TITLE: VOLKSWAGEN POLO – GAME ON
Avatar AgencyCampaign for CSR / Social GoodHope Shapes Your World
Flow CommunicationsCampaign for CSR / Social GoodMPA Day

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