Finalists
| 3D | Zurich BnB Sure - Stolen | Demographica in collaboration with Halo | |
| Section A: Media | 3D | Telkom Business's Unified Communications service | Ikineo (Pty) Ltd |
| Section A: Media | 3D | Reflections | Mortimer Harvey |
| Section A: Media | 3D | Artist Invite | Mortimer Harvey |
| Section A: Media | 3D | Standard Bank Business Banking - Real Estate | Demographica in collaboration with Halo |
| Section A: Media | 3D | Nedbank Business Banking - Pizza Box | Demographica |
| Section A: Media | Experiential Media | The Uber Test Ride | Gloo@Ogilvy |
| Section A: Media | Experiential Media | MWEB WiFi Chameleon Dress | Ambrosia Brand Experience Agency |
| Section A: Media | Experiential Media | KFC SOUNDBITE | Gloo@Ogilvy |
| Section A: Media | Face to Face Activations / Field Marketing | Pick n Pay School Club | HDI Youth Marketeers |
| Section A: Media | Face to Face Activations / Field Marketing | Nedbank O-WEEK Activation | M&C Saatchi Abel |
| Section A: Media | Face to Face Activations / Field Marketing | KFC Flash and Win | Gloo@Ogilvy |
| Section A: Media | Face to Face Activations / Field Marketing | MWEB WiFi Chameleon Dress | Ambrosia Brand Experience Agency |
| Section A: Media | Face to Face Activations / Field Marketing | Danone NutriDay Schools programme | HDI Youth Marketeers |
| Section A: Media | Face to Face Activations / Field Marketing | Milo Sampling Campaign | HDI Youth Marketeers |
| Section A: Media | Face to Face Activations / Field Marketing | Webber Wentzel Graduate Programme | Lesoba Difference |
| Section A: Media | Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) | Red Bull Kas'Lami Tembisa | Mobitainment |
| Section A: Media | Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) | OMO Fast Kids | LIQUORICE / PUBLICIS AFRICA GROUP |
| Section A: Media | Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) | Col'Cacchio Instagram Spin | TWO.AM Agency |
| Section A: Media | Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) | The Uber Test Ride | Gloo@Ogilvy |
| Section A: Media | Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) | Smirnoff Custom Chart | Opera Mediaworks |
| Section A: Media | Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) | Hungry Lion Lucky Bucket Campaign | Yonder Media |
| Section A: Media | Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) | Shield "First in Africa" | Gorilla |
| Section A: Media | Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) | Santam app mobile entry | Vizeum |
| Section A: Media | Mobile SMS, MMS | Shield "Connect with Shield" | Gorilla |
| Section A: Media | Mobile SMS, MMS | whatsfordinner Chef Wendy | LIQUORICE / PUBLICIS AFRICA GROUP |
| Section A: Media | Mobile SMS, MMS | POND'S loc The Demo | Gorilla |
| Section A: Media | Mobile SMS, MMS | AXE Axecess Mxit | Gorilla |
| Section A: Media | Mobile SMS, MMS | Momentum "Mums" | Inter-Net & Momentum |
| Section A: Media | Mobile SMS, MMS | Absa eConsent | Mortimer Harvey |
| Section A: Media | Mobile SMS, MMS | Peermont Winners Circle | Demographica |
| Section A: Media | Direct Mail: Addressed Campaigns | SOS Children's Villages "2014 Christmas Mailer" | 5th Dimension Marketing |
| Section A: Media | Direct Mail: Addressed Campaigns | Save the Children "2014 Christmas Mailer" | 5th Dimension Marketing |
| Section A: Media | Direct Mail: Addressed Campaigns | Creative Director | Red September |
| Section A: Media | Direct Mail: Addressed Campaigns | Nedbank What You Need Rand Values Personal Loans Campaign | Lesoba Difference |
| Section A: Media | Direct Response Mass Media: TV, Print, Out-of-home and Radio | Family comes first. Always. | BRAND et al |
| Section A: Media | Direct Response Mass Media: TV, Print, Out-of-home and Radio | Personal Loans - Say Yes | Mortimer Harvey |
| Section A: Media | Direct Response Mass Media: TV, Print, Out-of-home and Radio | Avios Expresso | Mortimer Harvey |
| Section A: Media | E-commerce | MyVodacomApp - Smartphone | Gloo@Ogilvy |
| Section A: Media | E-commerce | Explore Sideways | Ikineo (Pty) Ltd |
| Section A: Media | E-commerce | The Not-So-Serious Serious Man Campaign | Digital Planet |
| Section A: Media | Email Marketing | Shoppingonlineaphobia | Action Ambro's |
| Section A: Media | Email Marketing | Momentum "Retirement Booster Campaign" | Momentum |
| Section A: Media | Email Marketing | Col'Cacchio Slim down mailer | TWO.AM Agency |
| Section A: Media | Online: Banners / Micro sites / Websites, and Other | Sonic Highway | Gloo@Ogilvy |
| Section A: Media | Online: Banners / Micro sites / Websites, and Other | whatsfordinner Instant Inspiration | LIQUORICE / PUBLICIS AFRICA GROUP |
| Section A: Media | Online: Banners / Micro sites / Websites, and Other | Anything is possible | Gloo@Ogilvy |
| Section A: Media | Online: Banners / Micro sites / Websites, and Other | BMWi Born Electric | Vizeum South Africa |
| Section A: Media | Online: Banners / Micro sites / Websites, and Other | Santam app entry | Vizeum |
| Section A: Media | Online: Banners / Micro sites / Websites, and Other | BMW ConnectedDrive | Vizeum SA |
| Section A: Media | Online: Banners / Micro sites / Websites, and Other | Lucozade 'Give Me Strength' | Gloo@Ogilvy |
| Section A: Media | Online: Banners / Micro sites / Websites, and Other | Shield "First in Africa" | Gorilla |
| Section A: Media | Search Marketing: SEO and PPC | McDonald's SA SEO Campaign | Quirk Johannesburg (Pty) Ltd |
| Section A: Media | Search Marketing: SEO and PPC | Revving up WesBank's Lead Generation | Rogerwilco |
| Section A: Media | Search Marketing: SEO and PPC | Assegai SEO Campaign 2015 | IncuBeta Holdings Pty Limited Trading as Clicks2Customers |
| Section A: Media | Search Marketing: SEO and PPC | Makro SEO | Quirk Johannesburg (Pty) Ltd |
| Section A: Media | Search Marketing: SEO and PPC | A Lesson in SEO | Rogerwilco |
| Section A: Media | Search Marketing: SEO and PPC | Sexing Up Cosmo's Search Appeal | Rogerwilco |
| Section A: Media | Search Marketing: SEO and PPC | Superbalist Paid Media | Sprout Performance |
| Section A: Media | Social Media (Social Media Platforms) | Battle of the Spreads | LIQUORICE / PUBLICIS AFRICA GROUP |
| Section A: Media | Social Media (Social Media Platforms) | Opening of Barliament | TBWA Hunt Lascaris Durban |
| Section A: Media | Social Media (Social Media Platforms) | #TweetDreams | LIQUORICE / PUBLICIS AFRICA GROUP |
| Section A: Media | Social Media (Social Media Platforms) | Gill #StopTheNonsense, Man. | TBWA's Digital Arts Network in Africa |
| Section A: Media | Social Media (Social Media Platforms) | AXE Axecess Mxit | Gorilla |
| Section A: Media | Social Media (Social Media Platforms) | Eduloan Bring The Buck | Action Ambro's |
| Section A: Media | Social Media (Social Media Platforms) | Respect Yo Mamma | Base2 |
| Section A: Media | Telemarketing: Inbound | Shield "Connect with Shield" | Gorilla |
| Section A: Media | Telemarketing: Inbound | POND'S loc The Demo | Gorilla |
| Section A: Media | Telemarketing: Inbound | Shield "First in Africa" | Gorilla |
| Section A: Media | Telemarketing: Outbound | Cell C Getmore Sales Campaign | NEXT |
| Section A: Media | Telemarketing: Outbound | ABSA Rewards | NEXT |
| Section B: Multi Channel/ Country Campaigns | Integrated Direct marketing Campaigns | Nedbank Business Banking - Pizza Box | Demographica |
| Section B: Multi Channel/ Country Campaigns | Integrated Direct marketing Campaigns | Explore Sideways | Ikineo (Pty) Ltd |
| Section B: Multi Channel/ Country Campaigns | Integrated Direct marketing Campaigns | tTelkom Business's Unified Communications service | Ikineo (Pty) Ltd |
| Section B: Multi Channel/ Country Campaigns | Integrated Direct marketing Campaigns | MWEB Business - Multi-Tool | Demographica |
| Section B: Multi Channel/ Country Campaigns | Integrated Direct marketing Campaigns | The Uber Test Ride | Gloo@Ogilvy |
| Section B: Multi Channel/ Country Campaigns | Integrated Direct marketing Campaigns | Zurich BnB Sure - Stolen | Demographica in collaboration with Halo |
| Section B: Multi Channel/ Country Campaigns | Integrated Direct marketing Campaigns | Standard Bank Business Banking - Real Estate | Demographica in collaboration with Halo |
| Section B: Multi Channel/ Country Campaigns | Integrated Direct marketing Campaigns | Eduloan Bring The Buck | Action Ambro's |
| Section B: Multi Channel/ Country Campaigns | Integrated Direct marketing Campaigns | Standard Bank Business Banking - Attorneys | Demographica |
| Section B: Multi Channel/ Country Campaigns | Integrated Direct marketing Campaigns | Get in the Game | Mortimer Harvey |
| Section B: Multi Channel/ Country Campaigns | Integrated Direct marketing Campaigns | MINI TO SPACE | Gloo@Ogilvy |
| Section B: Multi Channel/ Country Campaigns | Integrated Direct marketing Campaigns | KFC Cappuccino Democracy | Gloo@Ogilvy |
| Section B: Multi Channel/ Country Campaigns | Integrated Direct marketing Campaigns | Iliadin 'Man Flu' | IGNITE JOE PUBLIC |
| Section B: Multi Channel/ Country Campaigns | Integrated Direct marketing Campaigns | Imagine | Action Ambro's |
| Section B: Multi Channel/ Country Campaigns | Integrated Direct marketing Campaigns | Hungry Lion Lucky Bucket Campaign | Yonder Media |
| Section B: Multi Channel/ Country Campaigns | Integrated Direct marketing Campaigns | Lucozade 'Give Me Strength' | Gloo@Ogilvy |
| Section C: Relationship Marketing Awards | CRM Programmes | OMO Fast Kids | LIQUORICE / PUBLICIS AFRICA GROUP |
| Section C: Relationship Marketing Awards | ERM employee relationship marketing | Nedbank Appreciative Inquiry and Guerrilla Acknowledgement | Actuate |
| Section C: Relationship Marketing Awards | ERM employee relationship marketing | Switchlab - ERM Program | Inter-Net |
| Section C: Relationship Marketing Awards | ERM employee relationship marketing | African Bank MIB Campaign | Digital Planet |
| Section C: Relationship Marketing Awards | ERM employee relationship marketing | ATNS Sustainability Campaign: Mission Blue | Lesoba Difference |
| Section C: Relationship Marketing Awards | Loyalty Programmes | Cell C GetMore | Stratitude |
| Section D: Craft Awards | Innovative Solutions | Be Our Art Director | TBWA Hunt Lascaris Durban |
| Section D: Craft Awards | Innovative Solutions | Own a Piece of South Park | Gloo@Ogilvy |
| Section D: Craft Awards | Innovative Solutions | The Uber Test Ride | Gloo@Ogilvy |
| Section D: Craft Awards | Innovative Solutions | SABMILLER - REDD'S CHILL CHAMBER | Promise |
| Section D: Craft Awards | Innovative Solutions | Standard Bank Business Banking - Real Estate | Demographica in collaboration with Halo |
| Section D: Craft Awards | Innovative Solutions | POND'S loc The Demo | Gorilla |
| Section D: Craft Awards | Innovative Solutions | MINI TO SPACE | Gloo@Ogilvy |
| Section D: Craft Awards | Innovative Solutions | MERCEDES-BENZ TRUCKS GAME CHANGER | IGNITE JOE PUBLIC |
| Section D: Craft Awards | Innovative Solutions | Shield "First in Africa" | Gorilla |
| Section D: Craft Awards | Apps | MyVodacomApp - Smartphone | Gloo@Ogilvy |
| Section D: Craft Awards | Apps | MyVodacomApp - JAVA | Gloo@Ogilvy |
| Section D: Craft Awards | Art Direction | Zurich BnB Sure - Stolen | Demographica in collaboration with Halo |
| Section D: Craft Awards | Art Direction | KFC SOUNDBITE | Gloo@Ogilvy |
| Section D: Craft Awards | Art Direction | Opening of Barliament | TBWA Hunt Lascaris Durban |
| Section D: Craft Awards | Art Direction | Reflections | Mortimer Harvey |
| Section D: Craft Awards | Art Direction | MINI TO SPACE | Gloo@Ogilvy |
| Section D: Craft Awards | Art Direction | Johnie Walker "Walker Wager" | King James Group |
| Section D: Craft Awards | Art Direction | Standard Bank Business Banking - Real Estate | Demographica in collaboration with Halo |
| Section D: Craft Awards | Art Direction | Standard Bank Business Banking - Attorneys | Demographica |
| Section D: Craft Awards | Art Direction | Cotlands Donate Your Birthday Campaign | Lesoba Difference |
| Section D: Craft Awards | Art Direction | Telkom Business's Thought Leadership Calendar | Ikineo (Pty) Ltd |
| Section D: Craft Awards | Art Direction | Artist Invite | Mortimer Harvey |
| Section D: Craft Awards | Branded Content | One Rand Man | King James Group |
| Section D: Craft Awards | Branded Content | BMW Custom YouTube Gadget | EOH Digital |
| Section D: Craft Awards | Branded Content | takealot.com_Suzelle does Christmas | M&C Saatchi Abel |
| Section D: Craft Awards | Branded Content | Pick n Pay School Club | HDI Youth Marketeers |
| Section D: Craft Awards | Branded Content | KFC MINI-CRICKET KIDS STRETCHING WITH THE PROTEAS | Playmakers |
| Section D: Craft Awards | Branded Content | Johnie Walker "Walker Wager" | King James Group |
| Section D: Craft Awards | Branded Content | SABMILLER - REDD'S Annotated Youtube video | Promise |
| Section D: Craft Awards | Branded Content | Be Our Art Director | TBWA Hunt Lascaris Durban |
| Section D: Craft Awards | Branded Content | Own a Piece of South Park | Gloo@Ogilvy |
| Section D: Craft Awards | Branded Content | AoA Magazine | Mortimer Harvey |
| Section D: Craft Awards | Use of New Technologies | Red Bull Kas'Lami Tembisa | Mobitainment |
| Section D: Craft Awards | Use of New Technologies | whatsfordinner Instant Inspiration | LIQUORICE / PUBLICIS AFRICA GROUP |
| Section D: Craft Awards | Use of New Technologies | Hungry Lion Lucky Bucket Campaign | Yonder Media |
| Section D: Craft Awards | Use of New Technologies | KFC Soundbite | Gloo@Ogilvy |
| Section D: Craft Awards | Use of New Technologies | Shield "First in Africa" | Gorilla |
| Section D: Craft Awards | Use of New Technologies | KFC Flash and Win | Gloo@Ogilvy |
| Section D: Craft Awards | Use of New Technologies | Dare To Share | Base2 |
| Section D: Craft Awards | UX, Interface and Navigation Design | Q20_The Squeaky Scroll Bar | M&C Saatchi Abel |
| Section D: Craft Awards | UX, Interface and Navigation Design | MyVodacomApp - JAVA | Gloo@Ogilvy |
| Section D: Craft Awards | UX, Interface and Navigation Design | Johnie Walker "Walker Wager" | King James Group |
| Section D: Craft Awards | UX, Interface and Navigation Design | MyVodacomApp - Smartphone | Gloo@Ogilvy |
| Section D: Craft Awards | UX, Interface and Navigation Design | Explore Sideways | Ikineo (Pty) Ltd |
| Section D: Craft Awards | UX, Interface and Navigation Design | BMW Custom YouTube Gadget | EOH Digital |
| Section D: Craft Awards | UX, Interface and Navigation Design | Moneyweb Game | Mortimer Harvey |
| Section D: Craft Awards | Most Effective Use of Content | One Rand Man | King James Group |
| Section D: Craft Awards | Most Effective Use of Content | Be Our Art Director | TBWA Hunt Lascaris Durban |
| Section D: Craft Awards | Most Effective Use of Content | C-Class No Alternative Campaign | iProspect |
| Section D: Craft Awards | Most Effective Use of Content | Own a Piece of South Park | Gloo@Ogilvy |
| Section D: Craft Awards | Most Effective Use of Content | Johnie Walker "Walker Wager" | King James Group |
| Section D: Craft Awards | Most Effective Use of Content | KFC MINI-CRICKET KIDS STRETCHING WITH THE PROTEAS | Playmakers |
| Section D: Craft Awards | Most Effective Use of Content | Anything is possible | Gloo@Ogilvy |
| Section D: Craft Awards | Most Effective Use of Content | Respect Yo Mamma | Base2 |
| Section E: Special Direct Awards | Non Profit Direct Marketing Campaign | Cotlands Donate Your Birthday Campaign | Lesoba Difference |
| Section E: Special Direct Awards | Non Profit Direct Marketing Campaign | SOS Children's Villages "2014 Christmas Mailer" | 5th Dimension Marketing |
| Section E: Special Direct Awards | Non Profit Direct Marketing Campaign | Ifa Lethu "The art of doing good" | 5th Dimension Marketing |
| Section E: Special Direct Awards | Non Profit Direct Marketing Campaign | Teddy Bear Clinic Campaign | Rocketseed |
| Section E: Special Direct Awards | Non Profit Direct Marketing Campaign | Add-option Crisis Pregnancy Campaign | Lesoba Difference |
| Section E: Special Direct Awards | Non Profit Direct Marketing Campaign | Save the Children "2014 Christmas Mailer" | 5th Dimension Marketing |
| Section E: Special Direct Awards | Non Profit Direct Marketing Campaign | MSF "Push the Limits" | Inter-Net |
| Section E: Special Direct Awards | Public Benefit Direct Marketing Campaign | ATNS Sustainability Campaign: Mission Blue | Lesoba Difference |
"As direct marketing becomes increasingly more strategic, and obtains better results for clients, we continue to experience growth. Measureable ROI remains of paramount importance and the judges looked for the outstanding entries received, "says David Dickens, Executive Director of the DMASA. Judging took place over two days to ensure that the awards continue to recognise the innovation of local marketers and to maintain the high standards of the awards.
"The Assegai Awards have a number of new sponsors who have come on board. Our appreciation to our sponsors for allowing us to create an environment that supports the DMASA and our vision, is immeasurable," maintains David. The sponsors for 2015 are:
Visit http://assegaiawards.co.za/rsvp-awards-evening to book your tickets.
